Your site is currently enjoying great search engine visibility, good traffic flow and is converting well. However it is in desperate need of a redesign but you hate to touch it for fear that you might lose your current positioning in the search engines. What to do? Can a site be redesigned and still retain prime search engine visibility? The answer is yes! With proper planning and a little common sense, you can not only retain traffic and visibility but see both increase as well.
In a new article entitled "Ten Ways To Retain Traffic During a Site Redesign", I'll take you through ten common things to consider during a site redesign. It looks at some of the common things people miss such as redirecting old pages to new ones, making sure any prior optimization strategy is incorporated into the new design, how to chose a content management system that is search engine friendly, how to use Flash without letting it spoil optimization efforts and most importantly, how to work together as a team.