#1 the online world is undergoing the most significant transformation so far. There is growth ever second. A month ago China over took the US with the number of people online. Over 500k people go online for the first time everyday. Do we know their purchase habits? Do we know their searching habits? No!
#2 The # of conversations is exploding. Digital data is exploding. It's increased 6 times over the past 4 years. The amount of conversations is going up exponentially.
#3 customers want to speak with us in their first language. English reaches 1/3 of thw orld in a good day. People want to do business in the language they are comfortable in. 2/3 of what happens in the world is in 9 other languages.Japan is actually the #1 country in the world for conversations - text messages and blogs contribute to this.