So you've decided that it's time to monitor your online reputation. You've read about RSS feeds, and alerts, and you're sure that you know what terms you want to monitor. Heck, you've even gone as far as to write out an engagement plan, identifying what you're going to do when you find people talking about you. Maybe you're going to contact the evangelists and reward them in some way, maybe you're going to attempt to engage the detractors, so that you can:
- understand their issue
- engage them to at a minimum move them to a neutral stance by addressing their concerns
Great, but is that going to be enough?