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Contributing Authors: Li Evans, Simon Heseltine, Greg Meyers, David Temple, Alex Cohen, Brian Cosgrove, Michael Abolafia, Y.M. Ousley, Donna McCarthy, Julie Joyce, Chris Phillips, Beth Harte
Guest Authors: Karl Ribas,SEO Idiot (Paul Madden), Mary Sue Eckstrom
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| About The Contributing Authors |
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Liana "Li" Evans
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Biography
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| Liana (a.k.a Li) is the creator and main contributor to Search Marketing Gurus and has assembled a well rounded group of professional search marketing professionals to contribute to the blog.
Li has an extensive I.T. and marketing background, holding degrees in both Public Relations and Information Systems. In a prior life, Li was a database and visual basic programmer who "found the light" with search marketing back in 1999.
Li's main areas of contribution to Search Marketing Gurus is Social
Media, Natural Search Optimization, Blog Promotion, Search Industry
News, Link Baiting & Viral Marketing with a sprinkling of PR for
the Web mixed in.
Li is an active contributor and moderator on the SEO and Social Media forums at Crea8site Forums, she also contributes from time to time on High Rankings, Search Engine Watch and Webmaster World Forums. She has also been a speaker at the Search Engine Strategies conference on the Search & Images and Search & Regulated Industries panels.
Working professionally in the search
marketing field since 1999, Li has run her own company, worked for
both and agency and as an in-house online marketing professional.
Li's expertise includes knowing the ins and outs of the technical
side of online marketing, natural search optimization, as well as
social media and PR. Li resides in Limerick, PA with her saluki
name Luke and her cat named Spooky.
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Contact
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Website: www.lianaevans.com
SKYPE: li.evans
AIM: storyspinn
ICQ: 247990
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YAHOO: storyspinn
MSN: storyspinner [-a t-] hotmail.com
EMAIL: smg [-a t-] searchmarketinggurus.com
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Simon Heseltine
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Biography
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Simon has close to a decade of integral experience in developing web sites for a vast variety of clients. For seven of those years, he delved in the local search field working on sites and applications for, amongst others, 4 of the 5 largest telecommunication companies in the US.
Simon’s astute knowledge of the immense and complex internet landscape has enabled him to excel in a myriad of technical formats. As a consultant, he has flourished in online application and site development as well as online yellow pages application and development. Other successful endeavors include senior software engineer / technical lead and senior manager of search engine marketing.
Simon writes on a variety of Search Marketing topics for his own blog, SearchEngineTigers, as well as for several industry leading sites. He also speaks at numerous national and international conferences on topics ranging from Social Media to Reputation Management to general Search Marketing issues. He is the founder of the Virginia SEM meetup group, and currently serves as the Vice President of Public Relations for the Manassas Community Toastmasters. Since traveling across the pond, Simon plays on several local soccer teams - as although he still persists in calling it Football.
For Search Marketing Gurus, Simon's covering areas focusing on Online Marketing Strategies.
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Greg Meyers
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Biography
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Greg is an accomplished Internet Marketing Professional with over ten years experience in the Internet Industry.
Currently, Greg is Partner and Co Founder of Campaigngrid, LLC and World Benefactor, which provides full service online marketing and donor development solutions for both Nonprofits and Political candidates and organizations.
In 2006, Greg joined Commerce360 as the Director of Search Marketing where he provided high-end clients with Search Engine Optimization (SEO), Paid Search Marketing and various marketing. He was also responsible for writing many of the streamlined processes for Organic and Paid Search Teams that are currently in use.
In 2000, Greg joined a leading Automotive Aftermarket Catalog company where he was responsible for designing, developing and marketing four (4) e-commerce websites. In 2003, as Web Director, he was responsible for growing the e-commerce businesses to over $20 million in annual online sales by implementing Search Engine Optimization, Paid Search Marketing, Multi-variant and conversion based testing, new business development and establishing multi-channel strategies.
Greg has a Bachelor's Degree in Journalism and Advertising from Temple University's School of Communications & Theater; Studied Graphic Design at the University of the Arts in Philadelphia; Webmaster Certificate from Penn State University; Google Adwords Certified Professional.
For Search Marketing Gurus, Greg's primary area of focus is PPC and Google Grants for online marketing.
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David Temple
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Biography
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David Temple is the regional head of search marketing at Neo@Ogilvy Asia Pacific and works with clients such as Adobe, British Airways, Cisco, Intel, Motorola, P&G and Samsung. He was previously a senior search marketing consultant at FindLaw, the Internet's most trafficked legal web portal.
David is a regional editor at Multilingual-Search.com and blogs about sem training at SEMScholar.com He also contributes to iMedia Asia and Search Marketing Standard. He is a frequent speaker at industry events including, ad:tech, Search Engine Strategies (SES), Search Marketing Expo (SMX), Search Expo China, Digtial Marketing 2.0 and eComXpo.
David was a visiting professor and lecturer in Beijing & Gurangzhou, China and now lives in Singapore.
For Search Marketing Gurus, David's primary area of focus is international online marketing and education for online marketing.
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Alex Cohen
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Biography
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Alex Cohen is Strategic Analyst at Commerce360, an online marketing firm in Plymouth Meeting, PA. He provides strategic planning and web analytics guidance to his clients. In addition to four years' of marketing analysis experience, Alex has specialties in strategic planning, web analytics, interactive marketing, pharmaceutical marketing, direct marketing, campaign management and optimization. You might also catch him obsessing about the hottest new restaurant and urban life.
For Search Marketing Gurus Alex's main focus is are with explaining web analytics into layman's terms.
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Brian Cosgrove
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Biography
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Brian Cosgrove is an SEO Engineer and Site-Side Analytics Engineer at Avenue A | Razorfish. In addition to helping global companies reach top rankings in various industries such as pharmaceuticals, financial services, home and consumer products, internet services, and retail; Brian contributes to research and development of internal tools and provides insight and strategy toward cross department integration.
Before joining Avenue A | Razorfish, Brian implemented search engine optimization strategies across numerous e-commerce sites owned by Xoxide Inc. At Xoxide, Brian developed and implemented successful external link-building, content development, site architecture/taxonomy, internal linking, code streamlining, and analysis optimizations resulting in a dramatic lift in organic traffic. Brian helped align non-search marketing efforts with Search Engine Optimization goals resulting in additional benefit and lift.
Prior to search, Brian developed mathematical modeling and optimization software for Lockheed Martin. Brian also operates a Scion Parts Store, called Scion Generation.
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Michael Abolafia
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Biography
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Michael has spent his entire career focusing on the online marketing industry. Over the past 5 years he has specialized in Affiliate Marketing.
During this time Michael has managed a wide assortment of affiliate programs ranging in size, industry and affiliate network.
Some of the better-known brands that Michael has represented and collaborated with include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta.com.
Michael has also launched the affiliate programs of smaller retailers while they are just starting their businesses.
Managing programs across such a diverse set of industries has given Michael the experience to enable him to adapt to working with almost any e-commerce company.
These programs have been managed utilizing a wide selection of affiliate marketing networks including, Commission Junction, Linkshare and Befree.
For Search Marketing Gurus, Michael's primary area of focus is Affiliate Marketing and the affects that Search has upon this segment of the market.
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Y.M. Ousley
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Biography
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Ylayn Merideth Ousley (Y.M.), owns her own internet marketing company, Exponetial, which has offices in both the United States and France. An experienced search marketing professional, Y.M. burst onto the scene as the author of the very funny blog Men of SEO. At the time the blog was launched, it was only known to be run by SEO Fan Girl, no one had a clue of her true identity. It wasn't until Chicago SES was her true identity revealed and the world got to know Ylayn.
For Search Marketing Gurus, YM's primary area of focus is international search marketing and social media.
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Donna McCarthy
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Biography
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Donna has over 15 years of experience in various marketing channels including; online, direct mail and events marketing. For the past 5 years, specializing in the affiliate and online marketing channels. Managing a wide range of programs from top fortune 500 clients to small start up operations. Strong organization, communication and analytical skills have contributed to strong growth and successful launches of client programs. Additional experience working in project management function developing process improvement documents, work flows and organization of internal company Wiki.
For Search Marketing Gurus, Donna's primary area of focus is Affiliate Marketing and Project Management.
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Julie Joyce
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Biography
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Julie Joyce is the owner of two search marketing firms, Str0ud and Link Fish Media, both specializing in offering SEO consulting services to clients all over the world. With 8 years of experience in the IT industry, she currently specializes in technical project management and pay per click consulting for a variety of clients in the U.S. and the UK.
Prior to starting her companies, Julie was the head of search for an IT firm specializing in end to end web services in Greensboro, NC. Her technical background includes programming with Java, C++, and ASP, technical writing, quality assurance testing, and all the duties associated with SEO and SEM. She is one of the five original members of the SEO Chicks and blogs weekly about a variety of topics related to the industry. During her free time, she's often running after her two children and three gigantic rowdy dogs.
For Search Marketing Gurus, Julie's primary area of focus is the Women's Series, Programming & Coding, and SEO.
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Chris Phillips
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Biography
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Chris Phillips is an SEO Analyst for Avenue A | Razorfish. Since 2006, Chris has helped fortune 500 companies across several industries optimize their websites and online marketing campaigns to increase exposure to their target market and meet goals such as increased sales and higher conversions. His strong technical background stems from a passion for SEO and years of hands-on website and web server experience.
Chris has over 6 years experience designing, developing and marketing websites. Before joining Avenue A | Razorfish, Chris worked for a software development company where he strengthened and transformed the company’s websites into one cohesive online presence that was dynamic, search engine friendly and adhered to the most up-to-date web standards. Chris helped research and deploy new online features that previously did not exist such as an online store, users forum, custom customer portal and other custom solutions.
Chris Phillips also provides SEO services for small businesses, and works on some personal websites of his own in his spare time to gain experience developing different SEM strategies.
For Search Marketing Gurus, Chris's primary area of focus is the Website Architecture and SEO.
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Beth Harte
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Biography
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Beth Harte is the Principal of Harte Marketing & Communications, a speaker and an adjunct professor. As a marketing and communications professional, Beth started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand (why do we need a website?), she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM.
Beth has over 14 years of experience in strategic planning, branding, public relations, analyst relations, product marketing, international marketing, business development, lead generation (direct mail, e-mail marketing), website management, SEO/SEM, and all things marketing and communications.
Beth has a BS in Marketing from Chestnut Hill College and and MS in International Marketing from St. Joseph’s University.
Beth is an adjunct professor at Immaculata University.
For Search Marketing Gurus, Beth's primary area of focus is the Public Relations and Social Media.
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Seach Marketing Gurus Guest Authors |
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Karl Ribas
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Biography
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Karl Ribas is the Project Manager at All Web Promotion , and on the side runs his own search engine marketing Blog and consultant website . He has been designing websites since 2001, and began his involvement with search engine marketing in September of 2003. As both, Project Manager at All Web Promotion and owner of his own website, Karl provides up-to-date, valuable, and effect Search Engine Marketing and design services to a wide range of small to medium sized online businesses.
For Search Marketing Gurus Karl's main focus areas are with web design & search marketing topics.
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SEOIdoit (Paul Madden)
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Biography
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Paul 'SEOidiot' Madden has been in web development since 1996 and as a former designer and cartoonist spent many years designing sites for clients with his company Crea8. In recent years and since being cursed with the nickname SEOidiot, Paul has specialised more in his own personal projects that tend more towards the darker side of SEO.
An accomplished Adsense farmer and affiliate, Paul is a moderator at the blackhat forum Syndk8.net and now owns Affearners.com, a community for those learning how to start in affiliate marketing.
For SMG Paul will cover the "darker" side of the industry as well as the affiliate arena.
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Mary Sue Eckstrom
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Biography
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Mary Sue is brand new to the search industry. Coming from a background that involved dealing with children as a teacher and a school bus driver, Mary Sue has a great ability to wrangle many active pieces into one area. Focusing on SEO, Social Media and Link Building, Mary Sue is getting her hands into a lot of areas of online marketing and letting her past experiences help her manage all of it. Mary Sue holds an Associates Degree in Early Childhood Education.
For Search Marketing Gurus, May Sue's primary area of focus is all things from a "newbie's" perspective.
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