| About Search Marketing Gurus | | | SMG Photos | | | Links, Resources & OPML | | | Women of Internet Marketing | | | SMG Blog Roll | | | SMG Shared Blog Links |
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Contributing Authors: Li Evans, Simon Heseltine, Alex Cohen, Karl Ribas, Brian Cosgrove, Michael Abolafia, Y.M. Ousley, Donna McCarthy, Julie Joyce, SEO Idiot (Paul Madden) |
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| About The Contributing Authors | |||
Liana "Li" Evans |
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| Liana (a.k.a Li) is the creator and main contributor to Search Marketing Gurus and has assembled a well rounded group of professional search marketing professionals to contribute to the blog.
Li has an extensive I.T. and marketing background, holding degrees in both Public Relations and Information Systems. In a prior life, Li was a database and visual basic programmer who "found the light" with search marketing back in 1999. Li's main areas of contribution to Search Marketing Gurus is Natural Search Optimization, Blog Promotion, Search Industry News, Link Baiting & Viral Marketing with a sprinkling of PR for the Web mixed in. Li is an active contributor and moderator on the SEO and Social Media forums at Crea8site Forums, she also contributes from time to time on High Rankings, Search Engine Watch and Webmaster World Forums. She has also been a speaker at the Search Engine Strategies conference on the Search & Images and Search & Regulated Industries panels. Working professionally in the search marketing field since 1999, Li has run her own company, worked for both and agency and a Fortune 500 Internet Retailer as the Natural Search Marketing Manager, she is now currently employed as the Director of Internet Marketing for KeyRelevance , a Search Marketing Strategies Firm based out of Dallas, TX and resides in Limerick, PA with her Rescue Greyhound, "Reilly" 
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Simon Heseltine |
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Simon has close to a decade of integral experience in developing web sites for a vast variety of clients. For seven of those years, he delved in the local search field working on sites and applications for, amongst others, 4 of the 5 largest telecommunication companies in the US.
Simon’s astute knowledge of the immense and complex internet landscape has enabled him to excel in a myriad of technical formats. As a consultant, he has flourished in online application and site development as well as online yellow pages application and development. Other successful endeavors include senior software engineer / technical lead and senior manager of search engine marketing. Simon writes on a variety of Search Marketing topics for his own blog, SearchEngineTigers, as well as for several industry leading sites. He also speaks at numerous national and international conferences on topics ranging from Social Media to Reputation Management to general Search Marketing issues. He is the founder of the Virginia SEM meetup group, and currently serves as the Vice President of Public Relations for the Manassas Community Toastmasters. Since traveling across the pond, Simon plays on several local soccer teams - as although he still persists in calling it Football. For Search Marketing Gurus, Simon's covering areas focusing on Online Marketing Strategies.
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Alex Cohen |
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Alex Cohen is Strategic Analyst at Commerce360, an online marketing firm in Plymouth Meeting, PA. He provides strategic planning and web analytics guidance to his clients. In addition to four years' of marketing analysis experience, Alex has specialties in strategic planning, web analytics, interactive marketing, pharmaceutical marketing, direct marketing, campaign management and optimization. You might also catch him obsessing about the hottest new restaurant and urban life.
For Search Marketing Gurus Alex's main focus is are with explaining web analytics into layman's terms.
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Karl Ribas |
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Karl Ribas is the Project Manager at All Web Promotion , and on the side runs his own search engine marketing Blog and consultant website . He has been designing websites since 2001, and began his involvement with search engine marketing in September of 2003. As both, Project Manager at All Web Promotion and owner of his own website, Karl provides up-to-date, valuable, and effect Search Engine Marketing and design services to a wide range of small to medium sized online businesses.
For Search Marketing Gurus Karl's main focus areas are with web design & search marketing topics.
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Brian Cosgrove |
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Brian Cosgrove is an SEO Engineer and Site-Side Analytics Engineer at Avenue A | Razorfish. In addition to helping global companies reach top rankings in various industries such as pharmaceuticals, financial services, home and consumer products, internet services, and retail; Brian contributes to research and development of internal tools and provides insight and strategy toward cross department integration.
Before joining Avenue A | Razorfish, Brian implemented search engine optimization strategies across numerous e-commerce sites owned by Xoxide Inc. At Xoxide, Brian developed and implemented successful external link-building, content development, site architecture/taxonomy, internal linking, code streamlining, and analysis optimizations resulting in a dramatic lift in organic traffic. Brian helped align non-search marketing efforts with Search Engine Optimization goals resulting in additional benefit and lift. Prior to search, Brian developed mathematical modeling and optimization software for Lockheed Martin
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Michael Abolafia |
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Michael has spent his entire career focusing on the online marketing industry. Over the past 5 years he has specialized in Affiliate Marketing.
During this time Michael has managed a wide assortment of affiliate programs ranging in size, industry and affiliate network.
Some of the better-known brands that Michael has represented and collaborated with include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta.com.
Michael has also launched the affiliate programs of smaller retailers while they are just starting their businesses.
Managing programs across such a diverse set of industries has given Michael the experience to enable him to adapt to working with almost any e-commerce company.
These programs have been managed utilizing a wide selection of affiliate marketing networks including, Commission Junction, Linkshare and Befree.
For Search Marketing Gurus, Michael's primary area of focus is Affiliate Marketing and the affects that Search has upon this segment of the market.
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Y.M. Ousley |
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Ylayn Merideth Ousley (Y.M.), owns her own internet marketing company, Exponetial, which has offices in both the United States and France. An experienced search marketing professional, Y.M. burst onto the scene as the author of the very funny blog Men of SEO. At the time the blog was launched, it was only known to be run by SEO Fan Girl, no one had a clue of her true identity. It wasn't until Chicago SES was her true identity revealed and the world got to know Ylayn.
For Search Marketing Gurus, YM's primary area of focus is international search marketing and social media. |
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Donna McCarthy |
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Donna has over 15 years of experience in various marketing channels including; online, direct mail and events marketing. For the past 5 years, specializing in the affiliate and online marketing channels. Managing a wide range of programs from top fortune 500 clients to small start up operations. Strong organization, communication and analytical skills have contributed to strong growth and successful launches of client programs. Additional experience working in project management function developing process improvement documents, work flows and organization of internal company Wiki.
For Search Marketing Gurus, Donna's primary area of focus is Affiliate Marketing and Project Management.
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Julie Joyce |
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Julie Joyce is the owner of two search marketing firms, Str0ud and Link Fish Media, both specializing in offering SEO consulting services to clients all over the world. With 8 years of experience in the IT industry, she currently specializes in technical project management and pay per click consulting for a variety of clients in the U.S. and the UK. Prior to starting her companies, Julie was the head of search for an IT firm specializing in end to end web services in Greensboro, NC. Her technical background includes programming with Java, C++, and ASP, technical writing, quality assurance testing, and all the duties associated with SEO and SEM. She is one of the five original members of the SEO Chicks and blogs weekly about a variety of topics related to the industry. During her free time, she's often running after her two children and three gigantic rowdy dogs. For Search Marketing Gurus, Julie's primary area of focus is the Women's Series, Programming & Coding, and SEO.
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SEOIdoit (Paul Madden) |
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Paul 'SEOidiot' Madden has been in web development since 1996 and as a former designer and cartoonist spent many years designing sites for clients with his company Crea8. In recent years and since being cursed with the nickname SEOidiot, Paul has specialised more in his own personal projects that tend more towards the darker side of SEO.
An accomplished Adsense farmer and affiliate, Paul is a moderator at the blackhat forum Syndk8.net and now owns Affearners.com, a community for those learning how to start in affiliate marketing.
For SMG Paul will cover the "darker" side of the industry as well as the affiliate arena.
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