Contributing Authors: Li Evans, Simon Heseltine, Greg Meyers, David Temple, Alex Cohen, Brian Cosgrove, Michael Abolafia, Y.M. Ousley, Donna McCarthy, Julie Joyce, Chris Phillips

Guest Authors: Karl Ribas,SEO Idiot (Paul Madden)


About The Contributing Authors

Liana "Li" Evans
Liana Li Evans © SearchMarketingGurus.com 2008
  Biography

 
Liana (a.k.a Li) is the creator and main contributor to Search Marketing Gurus and has assembled a well rounded group of professional search marketing professionals to contribute to the blog. She is also the author of a Social Media Marketing Book entitled: "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media".

Li has an extensive I.T. and marketing background, holding degrees in both Public Relations and Information Systems. In a prior life, Li was a database and visual basic programmer who "found the light" with search marketing back in 1999. She has also been a speaker at the Search Engine Strategies conference, SMX conference, Webmaster World conference and various niche industry conferences speaking about online marketing and social media marketing..

Li's main areas of contribution to Search Marketing Gurus is Social Media, Natural Search Optimization, Blog Promotion, Search Industry News, Link Baiting & Viral Marketing with a sprinkling of PR for the Web mixed in.

Working professionally in the search marketing field since 1999, Li has run her own company, worked for both and agency and as an in-house online marketing professional. Li's expertise includes knowing the ins and outs of the technical side of online marketing, natural search optimization, as well as social media and PR.

Li currently is the President & SEO of Da Li Social which specializes in creating Social Media Strategies for clients and teaching them how to implement them, along with showing companies how to bring optimize their online marketing efforts.

Li resides in Sanatoga, PA with her saluki named Luke, her Bichon named Captain Jack and her two cats Spooky & Jasper.

follow Li on Twitter       View Liana 'Li' Evans's profile on LinkedIn       StumbleUpon     
Contact

Website: www.lianaevans.com
SKYPE: li.evans
AIM: storyspinn
ICQ: 247990
YAHOO: storyspinn
MSN: storyspinner [-a t-] hotmail.com
EMAIL: smg [-a t-] searchmarketinggurus.com

Simon Heseltine
Simon Heseltine
  Biography

 
Simon has close to a decade of integral experience in developing web sites for a vast variety of clients. For seven of those years, he delved in the local search field working on sites and applications for, amongst others, 4 of the 5 largest telecommunication companies in the US.

Simon’s astute knowledge of the immense and complex internet landscape has enabled him to excel in a myriad of technical formats. As a consultant, he has flourished in online application and site development as well as online yellow pages application and development. Other successful endeavors include senior software engineer / technical lead and senior manager of search engine marketing.

Simon writes on a variety of Search Marketing topics for his own blog, SearchEngineTigers, as well as for several industry leading sites. He also speaks at numerous national and international conferences on topics ranging from Social Media to Reputation Management to general Search Marketing issues. He is the founder of the Virginia SEM meetup group, and currently serves as the Vice President of Public Relations for the Manassas Community Toastmasters. Since traveling across the pond, Simon plays on several local soccer teams - as although he still persists in calling it Football.

For Search Marketing Gurus, Simon's covering areas focusing on Online Marketing Strategies.

View Greg Meyers' profile on LinkedIn

Contact

EMAIL: simon [a-t-] searchenginetigers.com
WEBSITE: www.searchenginetigers.com

Greg Meyers
Greg Meyers
  Biography

 

Greg is an accomplished Internet Marketing Professional with over ten years experience in the Internet Industry.

Greg Meyers has been at the forefront of eCommerce and Internet Marketing for over Ten years. Coming from a design and programming background, he migrated over to Online Marketing, especially Search Engine Marketing, where he has helped both large corporations as well as small businesses improve branding, increase revenues, cut costs and succeed online.

He is currently the President & Founder of iGESSO, LLC - An Internet Marketing Consulting Firm where he provides clients with Search Engine Optimization, Paid Search Marketing, Web Analytics Services, Landing Page Optimization and Website Development and Design. Previously in 2008, Greg served as Partner/CoFounder and VP of Operations of Campaigngrid, LLC and World Benefactor - A new startup serving 501(c)(3) Nonprofits and Political candidates and organizations. Greg played a key role in creating the company's operations as well as overseeing all client deliverables such as PPC, SEO, Web Analytics, Website Design/Development and Donor Solutions.

Greg enjoys spending time with his family, Saltwater Fishing, Fantasy Football and Wine Tasting.

For Search Marketing Gurus, Greg's primary area of focus is PPC and Google Grants for online marketing. When not writing for SMG, Greg blogs primarily at SEMGeek

View Greg Meyers' profile on LinkedIn

Contact

BLOG: SEMGeek.com
WEBSITE: Greg Meyers

David Temple
David Temple
  Biography

 

David Temple is the regional head of search marketing at Neo@Ogilvy Asia Pacific and works with clients such as Adobe, British Airways, Cisco, Intel, Motorola, P&G and Samsung. He was previously a senior search marketing consultant at FindLaw, the Internet's most trafficked legal web portal.

David is a regional editor at Multilingual-Search.com and blogs about sem training at SEMScholar.com He also contributes to iMedia Asia and Search Marketing Standard. He is a frequent speaker at industry events including, ad:tech, Search Engine Strategies (SES), Search Marketing Expo (SMX), Search Expo China, Digtial Marketing 2.0 and eComXpo.

David was a visiting professor and lecturer in Beijing & Gurangzhou, China and now lives in Singapore.

For Search Marketing Gurus, David's primary area of focus is international online marketing and education for online marketing.

View David Temple's profile on LinkedIn

Contact

BLOG: SEMScholar.com

Alex Cohen
Alex L Cohen
  Biography

 
Alex Cohen is Strategic Analyst at Commerce360, an online marketing firm in Plymouth Meeting, PA. He provides strategic planning and web analytics guidance to his clients. In addition to four years' of marketing analysis experience, Alex has specialties in strategic planning, web analytics, interactive marketing, pharmaceutical marketing, direct marketing, campaign management and optimization. You might also catch him obsessing about the hottest new restaurant and urban life.

For Search Marketing Gurus Alex's main focus is are with explaining web analytics into layman's terms.

View Alex Cohen's profile on LinkedIn

Contact

SKYPE: alexc360
WEBSITE: www.alexlcohen.com

Brian Cosgrove
Brian Cosgrove
  Biography

 
Brian Cosgrove is an SEO Engineer and Site-Side Analytics Engineer at Avenue A | Razorfish. In addition to helping global companies reach top rankings in various industries such as pharmaceuticals, financial services, home and consumer products, internet services, and retail; Brian contributes to research and development of internal tools and provides insight and strategy toward cross department integration.

Before joining Avenue A | Razorfish, Brian implemented search engine optimization strategies across numerous e-commerce sites owned by Xoxide Inc. At Xoxide, Brian developed and implemented successful external link-building, content development, site architecture/taxonomy, internal linking, code streamlining, and analysis optimizations resulting in a dramatic lift in organic traffic. Brian helped align non-search marketing efforts with Search Engine Optimization goals resulting in additional benefit and lift.

Prior to search, Brian developed mathematical modeling and optimization software for Lockheed Martin. Brian also operates a Scion Parts Store, called Scion Generation.

View Brian Cosgroves's profile on LinkedIn

Contact

WEBSITE: Avenue A | RazorFish

Michael Abolafia
Michael Abolafia
  Biography

 
Michael has spent his entire career focusing on the online marketing industry. Over the past 5 years he has specialized in Affiliate Marketing. During this time Michael has managed a wide assortment of affiliate programs ranging in size, industry and affiliate network. Some of the better-known brands that Michael has represented and collaborated with include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta.com. Michael has also launched the affiliate programs of smaller retailers while they are just starting their businesses. Managing programs across such a diverse set of industries has given Michael the experience to enable him to adapt to working with almost any e-commerce company. These programs have been managed utilizing a wide selection of affiliate marketing networks including, Commission Junction, Linkshare and Befree.

For Search Marketing Gurus, Michael's primary area of focus is Affiliate Marketing and the affects that Search has upon this segment of the market.

View Michael Abolafia's profile on LinkedIn

Contact

WEBSITE: michaelabolafia.com

Y.M. Ousley
YM Ousley
  Biography

 
Ylayn Merideth Ousley (Y.M.), owns her own internet marketing company, Exponetial, which has offices in both the United States and France. An experienced search marketing professional, Y.M. burst onto the scene as the author of the very funny blog Men of SEO. At the time the blog was launched, it was only known to be run by SEO Fan Girl, no one had a clue of her true identity. It wasn't until Chicago SES was her true identity revealed and the world got to know Ylayn.

For Search Marketing Gurus, YM's primary area of focus is international search marketing and social media.

Contact

BLOG: Men of SEO
WEBSITE: www.exponetial.com

Donna McCarthy
Donna McCarthy
  Biography

 
Donna has over 15 years of experience in various marketing channels including; online, direct mail and events marketing. For the past 5 years, specializing in the affiliate and online marketing channels. Managing a wide range of programs from top fortune 500 clients to small start up operations. Strong organization, communication and analytical skills have contributed to strong growth and successful launches of client programs. Additional experience working in project management function developing process improvement documents, work flows and organization of internal company Wiki.

For Search Marketing Gurus, Donna's primary area of focus is Affiliate Marketing and Project Management.

View Donna McCarthy's profile on LinkedIn

Contact


Julie Joyce
Julie Joyce
  Biography

 

Julie Joyce is the owner of two search marketing firms, Str0ud and Link Fish Media, both specializing in offering SEO consulting services to clients all over the world. With 8 years of experience in the IT industry, she currently specializes in technical project management and pay per click consulting for a variety of clients in the U.S. and the UK.

Prior to starting her companies, Julie was the head of search for an IT firm specializing in end to end web services in Greensboro, NC. Her technical background includes programming with Java, C++, and ASP, technical writing, quality assurance testing, and all the duties associated with SEO and SEM. She is one of the five original members of the SEO Chicks and blogs weekly about a variety of topics related to the industry. During her free time, she's often running after her two children and three gigantic rowdy dogs.

For Search Marketing Gurus, Julie's primary area of focus is the Women's Series, Programming & Coding, and SEO.

View Julie Joyce's profile on LinkedIn

Contact

BLOG: SEOChicks.com
EMAIL: julie.joyce [-a t-] gmail.com
WEBSITE: Str0ud and Link Fish Media

Chris Phillips
Chris Phillips
  Biography

 

Chris Phillips is an SEO Analyst for Avenue A | Razorfish. Since 2006, Chris has helped fortune 500 companies across several industries optimize their websites and online marketing campaigns to increase exposure to their target market and meet goals such as increased sales and higher conversions. His strong technical background stems from a passion for SEO and years of hands-on website and web server experience.

Chris has over 6 years experience designing, developing and marketing websites. Before joining Avenue A | Razorfish, Chris worked for a software development company where he strengthened and transformed the company’s websites into one cohesive online presence that was dynamic, search engine friendly and adhered to the most up-to-date web standards. Chris helped research and deploy new online features that previously did not exist such as an online store, users forum, custom customer portal and other custom solutions.

Chris Phillips also provides SEO services for small businesses, and works on some personal websites of his own in his spare time to gain experience developing different SEM strategies.

For Search Marketing Gurus, Chris's primary area of focus is the Website Architecture and SEO.

View Chris Phillps' profile on LinkedIn

Contact

WEBSITE: Chris Phillips

Seach Marketing Gurus Guest Authors


Karl Ribas
Karl Ribas
  Biography

 
Karl Ribas is the Project Manager at All Web Promotion , and on the side runs his own search engine marketing Blog and consultant website . He has been designing websites since 2001, and began his involvement with search engine marketing in September of 2003. As both, Project Manager at All Web Promotion and owner of his own website, Karl provides up-to-date, valuable, and effect Search Engine Marketing and design services to a wide range of small to medium sized online businesses.

For Search Marketing Gurus Karl's main focus areas are with web design & search marketing topics.

View Karl Ribas' profile on LinkedIn

Contact

WEBSITE: blog.karlribas.com

SEOIdoit (Paul Madden)
SEO Idiot
  Biography

 
Paul 'SEOidiot' Madden has been in web development since 1996 and as a former designer and cartoonist spent many years designing sites for clients with his company Crea8. In recent years and since being cursed with the nickname SEOidiot, Paul has specialised more in his own personal projects that tend more towards the darker side of SEO.

An accomplished Adsense farmer and affiliate, Paul is a moderator at the blackhat forum Syndk8.net and now owns Affearners.com, a community for those learning how to start in affiliate marketing.

For SMG Paul will cover the "darker" side of the industry as well as the affiliate arena.

View Paul Madden's profile on LinkedIn

Contact

BLOG: SEOIdiot
WEBSITE: AffEarners.com

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