The Search Marketing Gurus team provides weekly video tips on various subjects in online marketing. Tips on Twitter, Social Media, Conversion, Press Release, Images & Videos and more are all discussed.
Utilizing Video in Online Marketing Strategies by Li Evans of Key Relevance & SearchMarketingGurus.com
Video is a hot topic when it comes to online marketing. It's becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday's Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies. Videos presented by Li Evans of Key Relevance & SearchMarketingGurus.com.
How To Get the Most Out of an Online Marketing Conference
Speakers and conference goers at SES San Jose help put together the August 19th version of SearchMarketingGurus.com's Tuesday's Tips in Online Marketing video. Various industry experts relate their tips for getting the best that you can out of your time at a search marketing conference. Included are such people as Aviniash Kaushik, Bill Hunt, Bryan Eisenberg, Greg Jarboe, Marcus Tandler and many more.
Utilizing Yelp For Small Businesses by Li Evans of Key Relevance & SearchMarketingGurus.com
You've heard of the power of a Yelp review, but are you are wondering what it takes to use it to help market you business? This online marketing tips video with host, Liana "Li" Evans explains 5 tips on how to utilize Yelp for your business.
Local Search Optimization For Small Businesses by Li Evans of Key Relevance & SearchMarketingGurus.com
Liana "Li" Evans of SearchMarketingGuru's and Key Relevance delivers some tips for small businesses on utilizing local search to help them rank both through local search engines and social media. Utilizing Google, Yahoo and MSN's local search and getting your listing in these engines even without a webpage can help small businesses still appear in the listings. Social Media rating and review sites are also a great place to optimize your business on.
What Is Affiliate Marketing by Donna McCarthy of DMC Affiliate Consulting & SearchMarketingGurus.com
Donna McCarthy of DMC Affiliate Consulting and SearchMarketingGurus.com explains the ins and out and basics of understanding affiliate marketing and how it works. Donna also goes into detail of the different types of affiliate publishers there are such as coupon & deal sites, loyalty programs, search affiliates and more.
What Does It Take to Start a Blog by Liana "Li" Evans of KeyRelevance and SearchMarketingGurus.com
Wondering what it takes to start a blog? What is involved? Liana Evans (aka Li Evans) discusses what are the things you should consider and plan for when you start to enter. Are you planning your resources? Are you going to account for their time spent in the community? How many people will blog for you? Probably most important - Who's Your Audience? Do you know who will read your blog, or who you are trying to reach? These are all things that go into planning a blog, and deciding whether a blog is right for you
5 Easy SEO Tips to Optimize a Website by Liana "Li" Evans of KeyRelevance and SearchMarketingGurus.com
Liana Evans of Search Marketing Gurus give 5 easy optimization tips that webmasters, web site owners and marketers can inplement on their sites for better search engine optimization. Title tags, images, header tags and more are discussed.
Affiliate Marketing - Network Client Services verses Outsourced Program Management by Donna McCarthy of DMC Affiliate Consulting
Donna McCarthy of SearchMarketingGurus.com and DMC Affiliate Consulting presents this week's Tuesday's Tips in online marketing. She explains the differences companies will run into when looking at who should run their affiliate marketing programs. There are distinct differences between having a network client services program link LinkShare or Commission Junction run your program as opposed to an Outsource Program Management firm. From lower costs, to more one on one attention as well as experience, OPM's might be the better way to go.
Why You Shouldn't Blog by Liana Evans of Key Relevance SearchMarketingGurus.com
Thinking about starting a blog? Does your competition have one and you think you need one too? STOP! Before you start a blog, listen to these tips, presented by Liana Evans (better known as Li Evans) of SearchMarketingGurus.com, to figure out if you really do want to start one or not.
How To Promote Your Blog by Liana Evans of Key Relevance SearchMarketingGurus.com
Wondering how to get the word out about your blog? Looking to build up your audience? Liana "Li" Evans discusses some simple blog promotion tips that businesses and bloggers can use to promote there blogs with different audiences. From using feedburner to good old fashion word of mouth marketing, these easy tips can help any blogger start to grow their audience.
Flickr Photo Optimization by Liana Evans of Key Relevance and SearchMarketingGurus.com
Wondering how to get the most out of your pictures and videos on Flickr? Confused about how to title, add descriptions or tags to your photos or video clips? Liana "Li" Evans of Search Marketing Gurus explains some image optimization tips specifically for Flickr, in this episode of Tuesday's Tips in Online Marketing.
Are you a business that's wondering how you can use TWitter to promote your message, products, brands or even events among a loyal audience? You've heard of this Twitter technology and you are wondering how you can use this to help market your business? Liana "Li" Evans of SearchMarketingGurus.com and KeyRelevanace discusses some tips for businesses who want to Twitter to start conversations with their audiences. Tweetburner and Twitterfeed also discussed and how to use them for your tweets.
Heard of Twitter? Mystified by what Twitter is? Li Evans of KeyRelevance & SearchMarketingGurus.com explains what Twitter is and how you can use it to as a communication channel and marketing channel for your business.
Wondering how you get your Press Release to appear in the search engine results? Liana "Li" Evans of KeyRelevance & SearchMarketingGurus.com shares 4 tips on how to optmize your press release for the best results. Keyword Research, Title Tag Optmization, Images & Anchor Text is discussed.
Understanding Conversions Video - Engagement, Lead Generation, User Sign Up & Contributions
Think that someone leaving a comment on your blog isn't something to measure? How about something viewing a video or picture? These are all types of conversions you should be tracking. Li Evans of KeyRelevance.com and SearchMarketingGurus.com explains 4 more types of conversions in part 2 of this series of conversion types. Discussion focuses on Engamenent Conversions, Lead Generation Conversions, User Sign up Conversions & Contribution Conversions. This video is part of a weekly series called Tuesday's Tips in Online Marketing.
Understanding Conversions Video - Purchase, Email Sign-ups, Time on Site, & Page Views
When it comes to metrics for your website, what do you measure. In this two part series, Li Evans of SearchMarketingGurus.com and KeyRelevance discusses 4 types of conversions that you can be measuring on your website and its pages. Li discusses Purchase Conversions, Page View Conversions, Email Sign-up Conversion and Time on Site Conversion.
Are you analyzing how your website is performing. How well did that PPC campaign do? What's the most search for thing on your site? Brian Cosgrove of SearchMarketingGurus.com hosts this week's Tuesday's Tips in Online Marketing and focusing in on some web analytics tips.
Using Ratings & Reviews, Social Bookmarking & Blogs Video
How To Use Ratings & Reviews, Social Bookmarking & Blogs Video
Just what are the types of Social Media out there? Social Ratings & Reviews? Social Bookmarking? Blogs? Yes.. that and much more. Li Evans of KeyRelevance.com & SearchMarketingGurus.com explains the significance of the different types of social media for online strategies.
Using Social News, Social Networking & Social Sharing Sites Video
How To Use Social News, Social Networking & Social Sharing Sites Video
Li Evans of SearchMarketingGurus.com and KeyRelevance presents the 4/15/08 edition of Tuesdays's Tips in online marketing. This edition discusses the different types of social media sites out there and why they are important for online marketing. This is part 1 of a 3 series set of online marketing tips. Part 1 covers Social News, Social Sharing and Social Networking, & why they are important for online marketers to integrate into their campaigns.
Online Marketing Tips for the Travel, Toursim & Hospitality Industry Video
Online Marketing Tips for the Travel, Tourism & Hospitality Industry Video
Li Evans of SearchMarketingGurus.com and KeyRelevance explains 5 online marketing tips for the travel, tourism & hospitality industry. Discussion of websites, social media & reviews to help businesses market themselves online.