« Andy Beal's Top 10 Mistakes by SEM Firms | Main | Target's A.D.A. and N.F.B. Issues »

September 12, 2006

Pogo Sticks? Bouncy SERPs? Sticky Pages?

By Li Evans

Ever wonder if there is a term for when a searcher does a search, clicks on a result and then finds its not what they want and hits the back key to come back to the SERP they were orginally on and then clicks on the next listing the search engine gave them?

I did!  And I tried to find stats on this "search action", but couldn't find hide nor hair of anything.  This was back in July, and it was really annoying me that I couldn't find what the term was nor any data on it.  So I stepped back and wondered who in the industry could help me, and that's when I email Gord Hotchkiss.  I figured if anyone had an inkling it'd be him.

I was pleasantly surprised when he emailed me back with not only a term, but with some "raw" data that Enquiro has seen in their studies on what is called "Pogo Sticks" or "Pogo Sticking".

I had a pleasant surprise in my feeds today - Gord has an article on just what we were conversing about back in July, so go and read: Tales of Pogo Sticks, Bouncy SERPs and Sticky Pages.

digg this story | searchmob


TrackBack URL for this entry:

Listed below are links to weblogs that reference Pogo Sticks? Bouncy SERPs? Sticky Pages?:


I wrote about pogosticking from a usability perspective. You might find that interesting: http://justaddwater.dk/2006/02/05/pogosticking-and-why-it-should-be-avoided/

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:

Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed

Copyright 2006, 2007, 2008 SearchMarketingGurus.com