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September 12, 2006

Pogo Sticks? Bouncy SERPs? Sticky Pages?

By Li Evans

Ever wonder if there is a term for when a searcher does a search, clicks on a result and then finds its not what they want and hits the back key to come back to the SERP they were orginally on and then clicks on the next listing the search engine gave them?

I did!  And I tried to find stats on this "search action", but couldn't find hide nor hair of anything.  This was back in July, and it was really annoying me that I couldn't find what the term was nor any data on it.  So I stepped back and wondered who in the industry could help me, and that's when I email Gord Hotchkiss.  I figured if anyone had an inkling it'd be him.

I was pleasantly surprised when he emailed me back with not only a term, but with some "raw" data that Enquiro has seen in their studies on what is called "Pogo Sticks" or "Pogo Sticking".

I had a pleasant surprise in my feeds today - Gord has an article on just what we were conversing about back in July, so go and read: Tales of Pogo Sticks, Bouncy SERPs and Sticky Pages.

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Comments

I wrote about pogosticking from a usability perspective. You might find that interesting: http://justaddwater.dk/2006/02/05/pogosticking-and-why-it-should-be-avoided/

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