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October 18, 2006

Hey Ask.com - How Do I Talk to an Advertising Rep?

By Li Evans

-updated 10/19/06 1:15 p.m. EST-  -- Gary Price forwarded on my email to the PR Department at Ask.com, who contacted me, still awaiting further response.  This is after contacting a few search industry friends to see if they could help me get anywhere.

Asksponsoredlistings Does anyone know how to get in touch with an ASK.com sales representative about their sponsored listing program?  Do they even have a sales force to help promote their online advertising?  At the company I work for (Commerce360) we have a client that wants to invest heavily (over 60k a year) into advertising on ASK.com.  A few weeks ago we filled out the form, and heard NOTHING, no reply.  This past Friday (10/13/06) we filled it out again, and again NOTHING.

We've tried calling their offices in California to only get voices mails, we leave a message and NOTHING - no call back.

I even went as far as to email Gary Price of Resouce Shelf and Ask.com to see if he could give me a name, and I haven't heard back from him.  All this, after I just wrote how Ask Was On A Roll, maybe linking to their blog post about "No Bad Karoke Here-Just Great Search" and how their team enjoyed NYC will help?

Why is it so hard to spend money with Ask.com?? Don't you want our money?

Maybe a shout out to IAC's CEO will help?
Mr. Barry Diller - I want to spend money with your search engine - will you please help me out here? Please contact me - liana.evans [-a t-] commerce360.com, thanks!


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I am surprised I have not heard any more "grumpy" people out there who have had to deal with ASK.com on this issue, as well as the horrific steps that have to be done just to qualify and setup an account.

For example, now I have to send them an excel file of keywords (like a typical excel export of all terms) What???? Then I am told this: "We will then decide on a monthly budget for the IO" What the hell are they talking about "we will decide" I mean, doesn't the advertiser have full control about how much they are willing to spend?

As an (SEM) Search Marketing Geek who has been doing this since like 1998, why are they making it ridiculously difficult.
Have they not learned from their PPC competitors/pioneers such as Yahoo Search (aka. goto.com, overture.com) as well as Google, and even MSN at this point? Do they want to make money for their investors or anyone who has a stake in the business?

I cannot even think of a politically correct analogy for this.

Anyone else wanna "chime-in" on a good analogy for such poor business/sales?

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