« Yahoo's Panama Finally Arrives | Main | More Walmart Flogs Written by Edelman Employees »

October 18, 2006


TrackBack URL for this entry:

Listed below are links to weblogs that reference Hey Ask.com - How Do I Talk to an Advertising Rep?:


I am surprised I have not heard any more "grumpy" people out there who have had to deal with ASK.com on this issue, as well as the horrific steps that have to be done just to qualify and setup an account.

For example, now I have to send them an excel file of keywords (like a typical excel export of all terms) What???? Then I am told this: "We will then decide on a monthly budget for the IO" What the hell are they talking about "we will decide" I mean, doesn't the advertiser have full control about how much they are willing to spend?

As an (SEM) Search Marketing Geek who has been doing this since like 1998, why are they making it ridiculously difficult.
Have they not learned from their PPC competitors/pioneers such as Yahoo Search (aka. goto.com, overture.com) as well as Google, and even MSN at this point? Do they want to make money for their investors or anyone who has a stake in the business?

I cannot even think of a politically correct analogy for this.

Anyone else wanna "chime-in" on a good analogy for such poor business/sales?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.