Just Who Is Third Door Media Anyway?

You likely haven't heard of Third Door Media just yet, but I'm sure you've heard of at least one of their three brands.  Which one?  How about Search Engine Land?  With the launch of SEL's new design today and it actually being their first "official" day in operation, I got to poking around the site.  I noticed a link at the very bottom of the page that led me to Third Door Media.

I have to really commend Danny Sullivan for putting everything in place.  I don't know about the rest of the audience, but I feel this is likely the smartest move Danny could have ever made.  He's going to be in total control and will not have to watch "his baby" be sold off again and watch as others figure out the direction it should be pointed in.

So here's a little background about Third Door Media that I could gather from the site.
It's Mission (in part):

"Third Door Media's mission is to empower interactive marketers and others by providing the quality, trusted content they need to be successful. Editorial independence and integrity are convictions core to our philosophy."

It's Team Consists of:

• Danny Sullivan as Partner & Chief Content Officer
• Chris Elwell, Partner & President
• Sean Moriarty, Partner & Vice President of Sales
• Chris Sherman, Partner & Executive Editor, Search Engine Land
• Claire Schoen, Webcast Producer, Search Marketing Now
• Michelle Robbins, Webmaster

It's Brands:

• Search Engine Land (SEL)  *I'm coining that now!!
• Search Marketing Expo (SMX)
• Search Marketing Now (SMN)

   

And why Third Door Media?  Because "they liked what was behind door #3!"

For the latest information and a full run down on the launch of Third Door Media, check out their NEWS section.