Speculation: Hitwise Up For Sale

Just came across an interesting tidbit of news, and you can bet it will be the cause of some buzz out at SES Chicago.  Hitwise is speculated to be up for sale for about $350 million.  Bill Tancer is probably Hitwise's most recognizable face.  He's always out there at conferences and on his blog with great tidbits of information that demonstrate just how powerful Hitwise is.

This should be an interesting item to keep an eye on.  With Hitwise's recent strides into the market space once dominated by comScore and Neilsen, they have certainly made a name for themselves as the place to go to get "true traffic" number and "competitive traffic data" for your own market space.

Update:  This story seems to be picking up steam:  TailRank, Telegraph, Techmeme