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December 12, 2006

Women of Internet Marketing Wednesday

By Li Evans

WomenofinternetmarketingI was inspired a few weeks ago when Kim Krause-Berg blogged about "Where are the Technical Industries Women Bloggers", to start a series of small articles (which I hope will turn into a larger article) to introduce the Internet Marketing world to some really great women bloggers in our industry.

These women will come from all areas of the Internet Marketing world.  From bloggers, SEO gurus, PPC gurus, Copywriters, Link Experts, SMO gurus, Search Engine Reps, Customer Evangelism Experts, Reputation Management Professionals to Web Public Relations Handlers, I hope to keep the mix interesting and upbeat.  I will feature 2-3 different women each Wednesday depending on the information I get back from the women I hope to interview.

So first up, let me introduce you to two wonderful women in the realm of Internet Marketing:  Kim Krause-Berg, and Rebecca Kelley.

Kimkrauseberg_1 Kim Krause-Berg of Cre8pc , has been around the Internet Marketing arena for quite a while, probably longer than most people.  For the past 11 years, Kim has been focusing on SEO & Usability for websites.  She found her way into this space as a webmaster for a high tech magazine in 1995, in which it was her job to get the websites ranked.  From there she got "plucked and dumped" into software Q&A testing, however after the "Dot Com" crash in 2000, she decided to take things into her own hands and started her own consulting business focusing on Usability & SEO, over the years she's gone strictly to usability and partners with SEO/M firms.

Kim is probably best known as the creator and administrator of Cre8asiteForums.  This is probably a stop for almost everybody in the SEO/SEM/Usability world, as Kim and her troop of top notch moderators help answer all sorts of questions to forum participants.  Kim also has a great blog you can read called Cre8pc on Usability & Holistic SEO.

Here's a few other things I asked Kim and her answers:
Q.  What Do You Love About the industry? 
A.   The people in the SEO/SEM industry are warmer and more approachable. On the usability side, there's less of a sense of global community. They tend to be found in smaller groups, either locally or by segment in the industry and are more serious (i.e., less likely to be caught joking around than SEO's do so effortlessly).
Q.  What aggravates you most about this industry?
A.  For SEO/M, the continued spread of bad information, poor practices and companies that are complete rip-offs.
Q.  Who do you feel is a leader in this industry and why?
A.  I look to leaders who believe in educating, so that the industry remains credible.  Danny Sullivan, of course.  Ammon Johns is the leader in the "M" (marketing) of SEO/M, while Jill Whalen is the top gun for the "O" (organic) side. They all have been doing this since Day One and keep striving to reach out to newcomers who want to learn.  It's not easy to stick with this for ten years and longer, so I credit them for not walking away from a sometimes combative industry.

I favor Jared Spool and his team and Kathy Sierra as my personal choices for the usability side because they never get stuck on one practice. They would be the first to admit the need to revisit something and question its value to end users.
Q.  Who's your favorite blogger to read?
A.  I'm a huge fan of the Bruce Clay blog and SEOMoz because of Lisa Barone and Rebecca Kelley and their ability to make me laugh out loud, even on a bad day.

That last answer is a perfect segway into our next lady - Rebecca Kelley of SEOmoz.org.

Rebeccakelley Rebecca Kelley does what she likes to call "light to moderate" SEO, since she's still new to the industry and forever learning. At this point she does link building, keyword research, site reviews, content creation/copy-writing, and, because she works for Rand, linkbait generation.  She is also developing a presence on SEOMoz''s blog and in the SEO "sphere" in general.

Most recently, Rebecca finished up an internship at Fresh Egg over in the UK.  While over there, not only did she study under the tutelage of Ammon Johns (aka Black Knight), she also got a tour from Danny Sullivan and enjoyed the other wonderful sites of London.

Rebecca's relatively new to the SEO industry, but I for one am glad she's here!  She's got this amazing spirit and spunk that is contagious (in a good way).  From the moment I actually got to meet her, I knew she was going to become one of the search industry's leaders - working for Rand Fishkin, cements that even more.

So here are Rebecca's Q&A's:   
Q.  Right now, how many women bloggers/writers/journalists do you read blogs/columns from?
A.  In SEO I regularly read Kim Krause Berg's Cre8pc blog, DazzlinDonna's SEO Scoop, and Jen Slegg's JenSense blog. I also enjoy the Creating Passionate Users blog.

I also admire Vanessa Fox, Amanda Camp, Anne Kennedy, Jennifer Laycock, and Jessie Stricchiola, because of their confidence in speaking at conferences and their provision of great, interesting presentations and information. I hope to speak at a conference one day, so I've been paying a lot of attention to female presenters.
Q.  What made you get involved in this industry?
A.  Honestly, I was close to graduating and was looking for a career that would allow me to utilize writing, communication, and creativity. I found a job opening posted by SEOmoz and thought the position sounded awesome. I applied and didn't get hired (I was later told they feared I wasn't "geeky" enough, so go figure), but I persuaded Rand to let me on as an intern, which he did.  After that, I must have grown on SEOmoz like a fungus because they took a liking to me and hired me on full-time.
Q:  Where do you see this industry going in the next 5 years?
A:  Hopefully not down the toilet, because then I'd be out of a job! In all seriousness, the industry will adapt to whatever the web will be like in five years. There will always be a need for SEO, just as there has always been a need for traditional marketing. Five years from now SEOs may not claim that it's all about links, but rather a new strategy that reflects what the state of the Internet will be at that time.

I'd like to say "Thank-You" to both Rebecca & Kim for letting me interview them.  Tune in next Wednesday - we'll have 2 or 3 more Women of Internet Marketing for you to meet!


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You rock, Li! Great series, and I'm honored to have been a part of it :)

As a woman myself, I feel proud to see other woman excel in their chosen fields. Seeing women excel in industries where men traditionally dominate makes me even prouder. Way to go ladies!!!

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