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January 17, 2007

Women of Internet Marketing Wednesday Part 6

By Li Evans

Womenofinternetmarketing_5 Week Six is upon us and I've got a treat for all of you.  Two women who are definitely great marketers and know how to get things done on the internet.  One is a woman I've looked up to for a while now, her style and knowledge is always something I learn from.  The other, well she can make just about any man in the SEO realm blush, she's really great with Photoshop too!

Now before I introduce you two these two wonderful women of internet marketing, I'd like to ask you all to think about who you'd like to see featured here in the upcoming weeks.  Hopefully by the time you finished reading all about today's featured women you could think of at least one woman who you'd like to learn more about, so drop a comment or email smg at searchmarketinggurus dot com with your request, I promise it will be our secret!

First up is a lady who "guides" many people with answers to their questions about the search industry, meet Jenn Laycock!

Jennifer Laycock
Laycock Jennifer's been in the online marketing industry for 11 years, 6 of those concentrating on search engine marketing, viral marketing, and online reputation management.  She started off out of high school designing websites and worked her way through college doing freelance web design work.  She ended up at a mid-size chemical company as the e-com manager and found herself in charge of the complete overhaul of the company's web site. As it was being built she was working on the marketing plan and started reading up on search marketing, the rest as she says "is history."

Jenn's been at Search Engine Guide for 3 years now and also runs The Lactivist  Blog.  For anyone who hasn't seen Jenn's presentation on the viral marketing panel at Search Engine Strategies, its something that should be on your "must do" list.  Jenn's proudest accomplishment (other than dancing with Dangerous Wayne) is the Zero Dollars Experiment, this is the focus of her talk at SES and it's a great success story and really demonstrates the power that internet marketing holds.

Searchengineguidelogo Now for the "serious questions":
Q:  What aggravates you most about this industry?
A:  The sense of entitlement and the over inflated egos. I realize that we provide a valuable service, but when we start billing at the hourly rate of neurosurgeons something seems a little wrong… I just wish that people would retain a little perspective.
Q:  What big “thing” do you think will prevail in 2007?
A:   Likely social media, but my hope is common sense.
Q:  Who’s your favorite blogger to read?
A:  Oh that’s a tough one. If it has to be someone in the industry, I’d probably go with Matt Bailey. Mostly because he gets as ranty as I do, but also because we tend to come at things from the same perspective. My favorite blogger period though is probably ChewyMom.
Q:  Right now, how many women bloggers do you read?
A:  Let’s see, on a regular basis? Lisa Barone over at BruceClay, Debra Mastetler of The Link Spiel and Jennifer Slegg of JenSense. When I’m going hog wild in my RSS feed I’ll also hit Charlene Li, Rae Hoffman, and the female posters at group blogs like Search Engine Watch, Search Engine Land and SEOMoz.
Q:  Who do you feel is a leader in this industry and why?
A:   As far as figurehead, you’ve obviously got to go with Danny. As far as leader in terms of moving the business forward? I’m going to pull a “Time” and say that the small business owners are. The great thing about search, viral and link marketing is that small business owners are the ones getting out there in the trenches and experimenting. The big businesses seem to “catch up” a few months or years later at which point the small businesses move on to the next opportunity.
And now for a little humor....
Q:  Who’s the best Link Baiter you know?
A:  You mean the “Master Baiter?” (Sorry, you SAID it was humor time…it’s your fault.) That’s a tough one. I think we tend to look within our own industry for examples on this one and the reality is that it’s already pretty easy to drop link bait within the search community. After all, that’s what we’re all so focused on. Getting link bait to hit out in the “real world” where Digg does not count as a marketing strategy is a little more difficult. So I’m going to abstain from setting the crown on someone’s head. That said, I do really enjoy both Cameron Olthius’s and Todd Malicoat’s thoughts on the subject.
Q:  I think the cutest “boy” in SEO is Emmitt – do you agree?
Emmitt A:  Well DUH. (umm…I mean thanks..yeah…that’s it) But really now…it doesn’t get any cuter than this…
Q:  Are you a closet “Mikkel” fan – you know I hear he gives great fashion advice!
A:  I’ve been a Mikkel fan since way back in the day when he was still a moderator at Search Engine Forums. That said, anyone that’s ever met me knows that I’m not exactly a fashion icon, so I’m not sure that’s a real ringing endorsement. I’m a jeans and t-shirt kinda girl.
Q:  I know Bruce Clay’s alter ego might were tights and drives a corvette, does Robert Clough’s alter ego wear a cape and fight of jokers?
A:  Oh…if you only knew. See I’ve never met Robert. Never even seen a picture of him. (Seriously!) Which is odd as I’d count him among one of my closest friends…we talk throughout every day via GoogleTalk. Every time I hit a show, I’m bombarded with “when is Robert coming to one of these things?” So, I take the chance to come up with a new reason each time. My last theory was that he weighs 1400 pounds (I call that “Maury-fat”) and that the only way he can leave the house is if they knock out a wall and use a crane. I’m working on a theory for the New York show that involves gangsters, a mackerel and the witness protection program.
Q: Any last comments?
A:  I’m probably one of the few search marketers that’s known as much for my amazing milk production abilities as for my search knowledge. Apparently most people in the industry are convinced that I’m either pregnant or lactating at all points in time. (Ok, so they have a point.)

Thanks Jenn!  And now onto a gal who gets to highlight those Sexy SEO Guys.... SEO Fan Girl.

SEO Fan Girl
Ylayn For those of you who don't know, a SEO Fan Girl runs the blog Men of SEO.  From August 2006 up until Chicago SES in December of 2006, this woman had EVERYONE in the search industry wondering who the heck she was.  People thought it was really, Lisa, Rebbecca and even me!  I don't know how many times I was asked in Chicago, I had to politely say "NO" but wow what an awesome idea!

SEO Fan Girl picks and "SEXY SEO Boy" of the month each month, past honorees include Rand Fishkin, Mikkel "The Fashion Icon" deMib Svendson, Ammon Johns and a few others.  SEO Fan Girl even highlights women like Jill Whalen, so I thought it only fitting we get to know a little about her.

SEO Fan Girl did reveal herself to all of us at SES.  She's really Ylayn Meredith or "Y.M." who runs exponetial Internet Marketing Company.  She's originally from the Chicago area, but currently she lives and works in France, which means, she'll be at SES London - look out you UK SEO Guys! :)

Menofseologo Now for  SEO Fan Girl's Questions:
Q:  What made you get involved in this industry?
A: I met a few hot guys and gals in entertainment and wanted to let everyone know about it. That's how I got started with building sites. They just didn't have the geek goods though, so I got bored pretty quickly. That's when I moved on to internet marketing. Entertainment's all nice and flashy, but sometimes a girl just wants someone who can talk nerdy to her.
Q:  What aggravates you most about this industry?
A: Lack of education outside the industry. Even though lots of companies see the potential of internet marketing, few give it the importance it deserves. It's seen either a side project for the IT department or a "very important" part of making money that gets 1-2% of an overall budget. Yes, internet marketing can be more affordable and more profitable than other forms of advertising or marketing. No, internet marketing cannot wave a magic wand and make millions for your site with for $20.
Q:  Where do you see this industry going in the next 5 years?
A: Whether they focus on content creation, link building, paid search management or other aspects of internet marketing, the really hot SEOs are in demand because they know how to attract the right type of visitors and convert them. 50 years ago, the hot direct mail marketers were in demand because they knew how to attract the right type of readers and convert them. The medium is different, but the skills are really the same. I think in 5 years most of the gorgeous geeks I drool over will still be attracting both my eye and plenty of business.
Q:  Who’s your favorite blogger to read?
A: Tie between Rebecca at SEOmoz and Jim Boykin at JimBoykin.com
Q:  Right now, how many women bloggers do you read?
A: Four immediately come to mind; Rebecca (SEOmoz), Lisa Barone (Bruce Clay), Rae Hoffman (SugarRae.com) and Kim Krause Berg (Cre8pc). They all infuse their posts with a good combination of personality and insight.
Q:  Why do you like/love this industry?
A: The eye candy! Also the ROI that's possible from internet marketing is pretty tough to replicate in offline media. Mostly the eye candy though. Purrr ;-)

Thanks Jenn and Ylayn, it was a great time working on this week's edition, you both kept me laughing!

Stop back next week for week 7's edition, in the mean time visit our Women of Internet Marketing category to see our past weeks' wonderful women and don't forget - let me know who you want to know more about!


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Just want to say, as a female who's played around with Internet Marketing for a few years but only recently dived in, it's super refreshing to get a few highlights of the women in the industry. Happy to see the industry and womens place in it going strong.

Liana, this weekly series rocks!

Q: What big “thing” do you think will prevail in 2007?
A: Likely social media, but my hope is common sense.

Great response, I love it!

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