« Is YouTube the New Napster? | Main | Tired of Wikipedia? Try Britannica »

February 21, 2007

Google Steps Into Video Game Advertising

By Li Evans

Adscapelogo_1 A few weeks ago, I wrote about the speculation around Google possibly acquiring Adscape Media.  While I was over across the pond at London SES, it looks like Google sealed that deal to acquire Adscape Media to the tune of $23 million.

This puts Google's toes in the water, so to speak, in this market, but they certainly still lag way behind Microsoft's Massive Incorporated, IGA Worldwide and Double Fusion.  Adscape Media is still a relatively new company in this market space and really doesn't have the publishers locked up like their competitors do. 

Xbox_1_1 Microsoft has had almost a year head start on Google in the in-game advertising industry, and looking at Massive's stock of publishers and advertisers - Adscape/Google has a lot of catching up to do.  Microsoft also has a big advantage in knowing this industry in a bit more depth than Google, since Microsoft is the creator of popular XBox console.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb1a53ef00d8357472ec69e2

Listed below are links to weblogs that reference Google Steps Into Video Game Advertising:

Comments

The comments to this entry are closed.

Get SMG Today - Free!

Get SMG by RSS What Is RSS?
Get Search Marketing Gurus Today via RSS! Add to Google Reader or Homepage
Add to netvibes
Get SMG in Your Bloglines
Get SMG in Your NewsGator Online

Get SMG by E-Mail
Subscribe to SMG via Email
Enter your email address:


Delivered by FeedBurner

SMG Conversations

If You Like SMG Favorite Us on Technorati!
Add to Technorati Favorites
If You Like What SMG Has To Say, Joins Us At These Places!
Subscribe on YouTube to SMG's Videos
follow Li on Twitter
Follow Li on FriendFeed




Copyright 2006, 2007, 2008 SearchMarketingGurus.com