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March 17, 2007

Google Confirms Acquistion of Adscape

By Li Evans

Adscapelogo Google has finally confirmed its acquisition of Adscape, the in-game advertising company.  We've been doing some reporting on this since rumors first started to swirl and then when RedHerring.com confirmed the acquisition at around $23 million.

Bernie Stolar, "Dean of Games" has done the confirming via Google's official blog.  It's going to be very interesting to watch Google's foray into this market.  Microsoft, is clearly ahead by leaps and bounds in this market.  Google's going to be lagging behind for a while, as the #2 and #3 are also big heavy weights.  Massive Incorporated (owned by Microsoft), Double Fusion and IGA Worldwide, have a significant hold on this market and rather big publisher lists.

I'm most curious to see how Google is going to integrate this into its advertising offerings.


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