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May 31, 2007

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...and that's why Danny has put together that one session at SMX-Advanced where he asks people not to blog the content. Whether his request will be respected will be something that we'll find out next week...

"Give It Up!
No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what's discussed (on your honor now!)."

Oh man, just as I got my company to approve my going to San Jose!

Tink - You're going to get a heck of a lot more out of conference than who Karl's talking about :)

Trust me - I wouldn't have encouraged you to go to it, if I didn't think you'd get something from it.

Karl's talking about why should someone who does this every day for a living go to all the conferences (unless they were speaking). He's definitely got a great point! It's why I'm not going to SMX, can't justify the expense to my boss for a 2 day conference on 90% - 95% of the stuff I know and practice every day.

Pubcon though - that I see some value in as it's much more "Techy" and i'm always game for learning more technological web stuff that affects search. :)

Hey Simon, I'm actually attending SMX next week and I too am interested in seeing how the "Give It Up!" session plays out. We'll just have to wait and see if SMX changes my perspective on search marketing conferences... I’m thinking it will. I'm totally digging the idea of this being a conference for advanced marketers.

Hey Tink... so sorry to discourage you. As Li mentioned, there's a lot of value in attending search marketing conferences... that's if you're are among their targeted audience. The SES Conference in San Jose is a great show to attend and you'll know doubt get a lot out of attending. Unfortunately, I don’t believe veteran marketers will.

(said to the veteran conference attendee) It's always nice to travel in the name of business, especially if your employer is footing the bill, right? And if you meet up with some of your colleagues, that's a bonus. Of course, my philosophy is that you can always learn. Maybe it's a new spin or perspective, or perhaps it's from listening to what someone with less experience is asking to get their perspective of how they see SEO.

It can help you gauge the pulse of the market by seeing who is attending, what kinds of companies are looking to do SEO in-house, and what kinds of questions those who are learning ask so you know how to best tailor your marketing message.

- OldSchool

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