Women of Internet Marketing is back from its summer break. Just under the wire (it is still Wednesday here on the East Coast), and after coming back from a business trip to Dallas, TX tonight, I'm setting my keyboard on fire to bring you the latest edition of Women of Internet Marketing.
After a summer chalk full of conferences, events, vacations and life changing decisions, I’m geared up and ready to roll with new women to interview in the next coming weeks. The women that will be letting us into their lives are industry veterans, newbies, in-house, agency, and particular to certain segments of the industry and even some that are on the cusp of internet marketing.
This week I've got a woman who has been in the industry quite a while and if you are a forum goer, you certainly know her by her handle. What I didn't know is that she's in a unique position of being both an in-house SEO and has her own consultancy in her "off hours". I got to know her a little better while I was out at Search Engine Strategies, in San Jose this past August. Today, let me introduce you to Diane Aull, more affectionately known know “Torka” to us forum goers.
Diane "Torka" Aull
Diana Aull, more affectionately known to us as "Torka" from High Rankings and the Search Engine Guide forums, has been in the search marketing and web development industry since about 1995. Currently she serves as the in-house search marketer for AcroPrint, and at night she runs her own consultancy called NineYards, she also has her own blog of great articles on Search Engine Guide.
When I asked Diane what she considered her specialty she responded, "Well, to be honest, I'm something of a generalist, with a bit of knowledge about a lot of things. I guess if I have to pick one or two things I like best, though, it would be site usability and content development/copywriting."
So, after I re-read Diane's bio on Search Engine Guide, I ventured some more questions, in my usual interviewing fashion.
Q: So Torka, tell me what brought you into the Search Marketing Industry?