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Women of Internet Marketing Wednesdays - Part 28

By Li Evans

Happy Thanksgiving Eve!  Just in time for the holiday, I'm bringing you the 28th edition of the Women of Internet Marketing series.  This series spotlights the women of the Online Marketing Industry and their great accomplishments.  From SEO's to Affiliate Marketers, from Online PR gurus to PPC Mavens, we try to pull women from all areas of the industry so you can learn a bit more about them.

This week I have a treat, both women might not be as well know as some of our previous women, but through a referral and through a chance meeting during an interview, I was introduced to both of these very talented women.  Both are actually from my great state of Pennsylvania, but they live on opposite sides of PA (it's is a little wide!).  One of our women is quite experienced in Affiliate Marketing while the other is an accomplished SEO.  Today, let me introduce you to Martine Quinn and Michelle Sharp.

Social Media - Social Means Conversation so Ask Me, Don't Annoy Me

By Li Evans

I just finished up a piece for Search Engine Guide entitled "What Would Social Media Be If We Didn't Talk To Each Other?"  It has been brewing in my mind for about 2 weeks now, and although I wrote it for an entirely different audience than those who read Search Marketing Gurus, I think a lot of the sentiment still holds true for here.

We shouldn't be afraid to ask people to read our articles, or articles we find that are great and we submit to social networking site.  Of course, you don't want to be annoying about it, all of us can smell a fake, or can sense when we're just being used for our "voting" power.  However, that "power thing", it works both ways, we all have a choice.  That choice is to say "hey, man this isn't cool that you just ask me to sphinn, fetch or digg all the damn time," if you feel you are being pinged for just casting a vote.

This is difficult for me to write, because no matter how I try to generalize it, its going to be taken personally by someone. Not all of us in the industry are power users on these social media sites.  Unfortunately there are not enough hours in the day to devote to spending all day on social media sites digging, sphinning, stumbling, blogging and submitting ..... the client/employer work comes first, and as much as we would love it too, it doesn't involve being on the social sites we love during working hours.  That also means that we just can't keep a consistent eye on the all of these sites for all that great new stuff just waiting to be discovered.  That's why I don't mind and even appreciate it when people I know and respect send me their requests to sphinn or digg, because even with notification software I can't keep up.

I always read what I'm asked to vote on, and if it's good, I'll take the time to not only vote on it at the site I'm asked to vote on, but submit it elsewhere.  If I don't agree, or I believe it's not worth the vote (like something that is just regurgitated from elsewhere), at least I've read it, and you've gotten my eyeballs to your page.  I remember, I have the choice to not vote, but I'm thankful the person thought enough of my opinion to ask me to read the article first, in a sense if someone's asking you to read, usually they are giving you a compliment.

There's no doubt there are folks on all of our lists, that if they ask "hey you got the time to vote on  this?", you won't head out right away to cast the vote.  Be honest, they are the people you just intrinsically trust - and most likely they are the people that do not ask every time.  But they are also the people you know without question, you are going to read the article sometime within the next 24 hours.

What it all boils down to, is just remembering that another person's time is just as valuable as yours is.  So be mindful of that and don't ask for every article you submit to have the same eyeballs upon it (and that goes for all of your friends, not just the SEO ones).  If you are always submitting your own stuff, people are less likely to vote and take you seriously, than if someone else thought it was really worthy.  By giving someone else a shot at discovering it and submitting it, you will then not only have your network of friends to ask them to read, but the submitter's network, too.

Remember, social media is about being social and holding a conversation, a conversation requires at least two people.  If your annoying and just ask for vote after vote, soon, that conversation will be with yourself, and then that's not a conversation anymore, is it?

SearchToFight.org - American Cancer Society's Search Engine

By Li Evans

The American Cancer Society launched a search engine called Search To Fight that enables users of the search engine to help the fight against cancer.  While the site is new, the technology and setup are something search marketers have seen before.  The site's search engine results are powered by Yahoo!.

So what's so different?  Well, one thing is that this is a major non-profit organization realizing the power of search can help fund research and awareness campaigns.  The other thing, is that a significant portion of the profits from those clicks on the paid ads are going right back to the American Cancer Society.

“Using SearchToFight.org is a new, easy way for anyone to fight cancer doing what they already do every day: search the Internet,” said Corey Shelton, the Society’s lead manager for e-Revenue interactive  commerce and innovation. “Now, anyone who searches the Web also can raise money to help people in their communities who have been affected by cancer. Searching the Internet is something most of us do everyday. Why not do some good while doing it?”

When I first looked at the site, I knew immediately the "technology" behind it, I guess being a search marketer does have its advantages.  However, I realized, the "normal" internet user likely doesn't have any idea about these type of "search engine sites."  For people wanting to help out the ACS, I really don't think that it matters, what is more important is that it helps out this great organization.  However, I did find myself curious at to Yahoo!'s involvement with the Cancer Society in developing the site.

Corey Shelton was kind enough to answer my questions when I asked how involved Yahoo! was with this project, he replied, "we worked with Yahoo! to put the deal together and launch the relationship. Yahoo! gave us access to their system in order to build SearchToFight internally." 

Mr. Shelton also added that "Yahoo! [is] currently not actively promoting SearchToFight. However, ACS and Yahoo! have collaborated for many years to provide health content to consumers.  For instance, the section ACS News Today is featured on Yahoo! Health," when I asked him about Yahoo!'s involvement to promote the relationship.

That news about Yahoo!'s very limited involvement disappointed me a little. This could be a great "win/win" for both parties if Yahoo! would only put a little more behind promoting its relationship with the ACS - it is a worthy cause! 

Regardless of that here's a challenge for the SMG audience, why not for once a week till the end of 2007 use SearchToFight.org? Using it benefits a great cause and we as a Search Community can contribute in our daily day to day activities!

Search Enging Strategies Chicago - Early Bird Rate Expires Today

By Li Evans

If you plan on heading to Chicago for the Search Engine Strategies conference December 3, 4, 5, & 6th you might want to by your pass by the end of the day today.  Why?  Today's the last day of the Early Bird Rate which garners you $150 in savings, and you know that savings can buy you an awesome steak at one of Chicago's finest steak houses.

SES Chicago is going to be a real treat this year.  Not only will this be Kevin Ryan's first official show to run, but they also have not one, but two keynote sessions.  The first keynote features Don Shultz on Monday the 3rd, and the second features Seth Godin on Tuesday the 4th.  It should be another interesting keynote, especially in light of some of their views of our industry.

So, if you have been on the fence about attending SES Chicago, hop off right now and go register!  I promise, I won't make you wear any funny hats this year! ;)

Compete Search Analytics - My Review

By Alex Cohen

Compete.com, a competitive intelligence tool in the family of Quantcast and HitWise, recently launched a new search analytics tool. I got a tour with Product Manager Jeremy Crane.  Overall, I think the product provides some useful basic functionality at a great price and a few clever features.  One major issue can limit your insight (see the caveats).  Read on for my full review of Compete Search Analytics.  I have a lighthearted discussion of the competitive intelligence market over at Digital Alex.

Full disclosure (see WOMMA guidelines): Compete's PR agency gave me some free credits (20 credits or $40 worth) to play with the tool.

What You Can Learn From Compete Search Analytics

Essentially, Compete Search Analytics is a competitive intelligence and keyword discovery tool with a few basic functions:

1. Keyword Referrals - Learn which sites receive traffic from a word.
2. Site Referrals - Discover the phrases that bring visitors to a particular site
3. Compare Sites - Essentially the same as site referral, just with the ability to compare the results side by side.   

The data are reported for a rolling 90 days.  Reports usually cost 1 or 2 credits ($2 - $4).  Expanded reports, such as the complete list of thousands of keywords that brought users to a site, cost 10 credits ($20).

How To Use Compete Search

Aside from the obvious ability to do some competitive intelligence and keyword research, I think there are a few interesting ways to get the most out of the tool.

1. Keyword Share - If you're targeting a particular basket of keywords, you can determine how much of the share of traffic from those keywords you're getting vs. your competitors.  Compete calculates the share for you directly. 
   
   Compete does not report an estimated volume of referrals from a particular word for a site in this report.  If you want that metric from this data, you'll need to export the data and calculate it thusly Average Monthly Referrals * Site Share = # keyword referrals for a site. 
   
   This report can also be useful for uncovering competitors you never even knew you had.  You can examine their sites to size up the competition and, perhaps, integrate their brand terms into your PPC campaigns (in compliance with the rules of the various engines).  Hat tip to Avinash for talking with me about keyword share down at eMetrics.



2. Browse By Category
   
   One of the more interesting features in the site referrals report is that you can browse by category of sites, Job Search sites, for example.  The categories they list are Compete's current standard taxonomy based on the work they've already done on consulting projects (they do custom work as well, just like comScore.
   
   They don't always have a a category that corresponds to the industry you're looking for.  Jeremy says they may add more categories in the future and reveal which sites are in each category.  Next year's features may include custom segmentation based on the X domains that you're interested in.
   
   Not all of the segments seem to have reliable data, sometimes you get some surprising and humorous results, which I noted over at Digital Alex.
   
   I compiled the complete list of site categories at the bottom of this post.   
   
   
3. Browse by Lifestyle Segment
   
   Even more interesting than category segments are the behavioral segments.  These reports attempt to lump together the keywords that interest particular groups of users, such as Bargain Hunters or LGBT (lesbian, gay, bisexual and transgender).  The data are based are sites that "fill into the realm of that behavioral group". 
   
   This is an interesting and potentially useful tool for media planners depending upon how reliable the data are (see Compete's data collection methodology here).  Democratic candidates take note: I ran the report for the Liberals and apparently Huffington Post and a site call Common Dreams news top the list.  Better work those PR contacts.
   
   The complete list of behavioral segments is also at the end of the post.

Caveat 1: Is This Organic or Paid Traffic?

Perhaps the biggest drawback to Compete Search Analytics is that it does not distinguish whether a site is getting traffic from organic or paid search.  This can lead to some confusing analysis. 

Jeremy says Compete hopes to to break out paid search in some form in a future release, hopefully by the end of 2007.  That would be one sweet stocking stuffer for the web analytics community, since even Hitwise doesn't separate these data.  It's a tall order, however, since many of these data are stored in destination URLs and campaign IDs that come in more variations than I can count.

Key Metrics and How They're Calculated

Keyword Engagement

The site level reports, like site referrals, report a "Keyword Engagement" metrics.  Compete is just using a different name for time on site (as opposed to something like Eric Peterson's more in depth assessment of engagement). 

As you may have known from following any of the web analytics blogs, there is no standard for how to calculate average time on site.  Google Analytics time on site has changed more than once.

For the record, Compete Search Analytics does include single page visits in their time on site metrics. What's interesting about Compete's calculation vs. typical tag based web analytics is that every URL event has a timestamp, so they can get time on site for single page visits.  As with regular sites, there is no way to adjust for tabbed browsing. Jeremy says they throw out referrals for weird outlier phrases that would distort results. 

The time on site for keywords are indexed against each other with 100 having the most time and 1 the least.  I'm not particularly fond of time on site, especially in isolation.  At least showing the average time on site and labeling it as such would be a start.  

Keyword Effectiveness

Effectiveness, as Compete defines it, is a combination of the volume of traffic a keyword brings and the time on site.  Again, the same limitations that apply to time on site will apply here as well.

I asked Jeremy why they aren't including other metrics for engagement or effectiveness, such as bounce rate, page views, etc.  Evidently, they do plan to add more columns (metrics) in upcoming releases.

Jeremy's Tip
When you're looking at the Compare Sites report (which lets you contrast keyword searches and "engagement" on 2 sites) and you see both metrics as >1000%, you can assume almost no one is going to the 2nd domain you're comparing.

He suggests looking at category terms and compare volume and engagement to see who's winning in the non-brand areas.

Future Changes to Compete Search Analytics

Jeremy gave me a glimpse into what the future may hold for the product.  Dates, I'm sure, are subject to change.

• May offer filtering tools for keyword data after the purchase, also things like related terms
• An enterprise solution could be on the way
• Selectable time frames will eventually be available, possibly in the first half of 2008
• Eventually, flexible rollup of keywords (you need a certain amount of data to get long tail terms)
• Trended data for high volume terms, domain (100s of unique visitors required) in the second half of 2008
• Engine breakouts, related terms
• undefined access in the future, including integration for bid management tools
• More columns in reports, such as page views and bounce 

Caveat 2: No Love For Subdomains

If the site your most interested in analyzing happens to reside in a subdomain, you're out of luck. Compete Search Analytics reports are not available at the subdomain level. 

It also appears that Compete might be lumping subdomain data into the main domain.  Based on a report I ran for Commerce360's website, you might think Maine Senator Susan Collins was on Commerce360's board.  Actually, she was the subject of a post at the Commerce360 blog. 

Areas For Improvement

Judging from the list of upgrades in the works that Jeremy mentioned, I expect the a continual stream of updates to come out of the Compete Search Analytics camp in the coming quarters.  Aside from the aforementioned caveats, there were several things I noticed that could be easily remedied.

• Export Options - Right now you're stuck with a CSV.  It would be nice to have a few more options: PDF, Excel, Google Docs, etc.  Being able to share the data with the charts intact is easier than recreating them or grabbing a screenshot.
• Report Subscriptions - Currently, when you run a report you only have access to that report for that day's snapshot and you need to download it for posterity.  Running the report when you log back in another time costs credits.  Apparently, it's storage problem to retain everyone's old reports.
  
  One thing I suggested to Jeremy is that they let you "subscribe" to a particular report and be permitted to access that report whenever you want.  I'd love to be able to buy the reports for my client's once and never have to worry about been nickled and dimed every time I wanted to see the updated data.  20 credits?  50 credits?  Compete would have to work out the LTV and the potential effect on sales of other reports for regular user, but I think it could be done.
  
  
• Better Sorting Options - Whenever you get keyword data, it's ranked in such a way that all you really see are head terms in the top 50.  You have to spend $20 to get the full list.  It would be great if you could filter and sort the data to hone in on the things you're looking for without having to shell out all 10 credits.
• More Data Transparency - Regarding the keyword engagement metric, I disagree with the choice of the word "engagement", since it presents a picture of involvement with a site based on only one metric. 
  
  It's okay if you want to show time on site, but at least show the actual values next to the engagement calculation and label it as time on site.  Is the top performer 5 seconds and the bottom one 1 second or is it 600 seconds vs. 500 seconds?  There's no sense of scale here.  

For Search Marketing Gurus, Alex Cohen of Digital Alex

Women of Internet Marketing Wednesdays - Part 27

By Li Evans

It is Wednesday again, and time for another interview with two amazing women from the online marketing industry.  Just a little housekeeping before we get to the interviews first.  There will not be an installment of this series on Wednesday December 5, 2007 due to my travel schedule.  Currently I'm trying to pull together an installment for the 28th, but again, that will be a surprise for you all if I can manage it.  There will be an installment next Wednesday, despite it being Thanksgiving eve.

So now, lets get to it.  On deck for today's installment we have two women who have both been in this industry for quite a long time.  One, I'm sure just about everyone in the industry is familiar with, and she's someone who's rather well respected, but also manages to raise the eyebrows every once and a while.  Our other lady featured today is an accomplished marathon runner and has been in the industry for 9 years.  Today, let me introduce you to Shari Thurow and Hallie Janssen.

Popular Blog Posts - "Women 2.0" Articles, Blogs & Podcasts

By Li Evans

It was a year ago today that a column was written that featured the "popular blog posts" of top bloggers.  That post was by Phillip Lenssen, and didn't include one women in the list of over 15 bloggers.  That blog post was what propelled me into launching the Women of Internet Marketing series. 

I thought as a nice way to commemorate what set the series into motion, I'd ask a number of women around our industry what was their most popular blog post / article / podcast and why they felt it was so popular or resonated with their audience.  The women featured are listed in alphabetical order, and are the ones who responded when I sent out the email asking various women around the industry for their input.

• Kim Krause Berg  of  Cre8pc on Usability & Holistic SEO
  
  SEO with Usability: What The People Want
  "I was surprised this particular piece took off. For starters, it's long.  I think the examples and analogies worked, and I just happened to strike a chord. "
  
  
  
  
• Christine Churchill of KeyRelevance / SEM Clubhouse
  
  Expand Your Market By Increasing Web Page Readability
  "My inspiration for the article was my mother and watching her struggle trying to read web pages.  I wanted to remind webmasters that not everyone reading the web has 20-20 vision and that people read differently on the web than in print. 
  
  This article provides timeless good advice that is practical and easy to follow and can make a huge difference in readability. People seemed to relate to the article because it's been reprinted a number of times and I've received numerous emails on it."
  
  
  
• Donna "DazzlinDonna" Fontenot of DazzlinDonna.com
  
  Favorite 10 Free Stock Photo Download Sites
  "As is often the case, what is most popular is not necessarily the thing you want to be known for.  By far, my most popular blog post was just a typical list of 10 useful things...useful...but not earth-shattering information.  But I guess it just was useful enough... to enough people... that it became a hit via the social networks, and the traffic just keeps pouring in for it.  And while it is related to my blog's topic, it isn't as directly related as I'd like it to be.  I'd prefer to have all that traffic going to more strongly-related posts, but one cannot force users through a funnel if that isn't the funnel they wish to be sucked into."
  
  
• Sara Holoubek of Marketing Profs Daily Fix
  
  Burma-Shave: The Social Media Classic
  "When one peels the layers of techno-babble, humans have been interacting with content and media in pretty much the same fashion from day one. That first guy that drew on a cave wall is really no different than the guy expressing himself via a mobile phone video uploaded to YouTube. We in the interactive industry frequently forget that it is these truths that drive our business at all."
  
  
  
• Julie Joyce of SEO-Chicks.com
  
  Why Relevant Links Are Irrelevant
  "It combined two important topics: The Clash and links.  The post spoke about the concept of relevant links and how easy it is to fake relevancy, as a machine can’t really detect relevancy and we’re being scared into thinking that these algorithms can do more than they really can. The post was submitted to Sphinn and then got Stumbled Upon. I think it addressed a fear that we all have…that Google is perhaps omnipotent and there’s no way to keep fighting it. I believe that there is a way to keep fighting, but it requires you being a tad bit clever."
  
  
  
• Jennifer Laycock of Search Engine Guide
  
  Zero Dollars, a Little Talent and 30 Days
  "I think it resonated with my readers because it showed that you really can still pull off an online success without a ton of money in the bank. It also showed that just becuase someone is well known as a marketer doesn't mean they don't make mistakes. I was pretty honest about the areas where I screwed up and the areas where I succeeded. That type of openness can go a long way toward helping readers feel like you can relate to their situation.
  
  As for how it gained in popularity, it was mostly word of mouth. People liked the series enough that they blogged about it and word spread. Even two years later, that article still drives more page views each month than any other article I've written, mostly due to direct links from bloggers who are just now finding the series."
  
  
  
• Rebecca Lieb of The ClickZ News Blog
  
  Google Sweet Google
  "The it-could-happen-to-me factor. As recently as yesterday, someone brought up this post in conversation – 5 months after it went live."
  
  
  
• Debra Mastaler of the LinkSpiel
  
  Help!  I'm New, I Need Links, What Can I Do?
  "Everyone has to start somewhere - hopefully the linking suggestions in this post give people a little roadmap to follow!"
  
  
  
  
• Shari Thurow of Search Engine Land
  
  Term Highlighting and Search Engine Optimization
  "I believe this particular blog post resonated well because of search usability. So many people believe that search engine optimization (SEO) and Web site usability have nothing to do with each other, when, in fact, they have so much in common. People wanted to see evidence of that connection.
  
  Term highlighting is a process done specifically for search usability, making the searcher feel more confident that he/she is being delivered to relevant information. It’s been done in the information retrieval industry for years, long before Google and Yahoo came into existence.
  
  I am rather surprised that a somewhat technical blog post was so popular not only with search engine marketers but also with journalists and public relations professionals."
  
  
  
• Cindy Turrietta of eMarketing Talk Show
  
  Creating Search Engine Friendly Websites with Matt Cutts  (Podcast)
  "I think this one resonated in large part due to Matt’s popularity and also to the subject matter. People want to know specifics. Of course the fact that he is a blogger and “friend of bloggers” didn’t hurt, so we acquired a lot of backlinks and listens from his post about doing the show.  Our PR went from a 4 to 5 almost overnight and our audience grew exponentially. The information he provided were the answers to questions people had at the time and continue to have because it has always been one of our most listened to shows. Funny thing, I just listened again and can’t believe how nervous I must have been because I sound horrible! I hope I’ve improved some since then."
  
  
  
• Jill Whalen of High Rankings
  
  Getting Into Google
  "This is my most popular post/article that still consistently gets the most daily traffic which recapped the Providence, RI SEMNE event in July where Dan Crow from Google spoke.
  
  This post became popular because during the meeting, amidst other great info, Dan also provided us with some breaking news on the new unavailable_after tag. Although the tag is of little use to most websites, the breaking news aspect of the post was what made it popular.  Nearly every major SEO/SEM blog picked up the news and linked to the article, which is what popularized it and also why it still receives a lot of traffic.
  
  What I learned about bloggers from that post and the way it was linked to, led me to write the 10 Blogger Types: The Good the Bad and the Sleazy which also continues to get a lot of traffic.  But none of my articles/posts have the longevity and consistent traffic of the Getting Into Google post, which I attribute to all the links out there which people click through.
  
  
  
• Stacey Williams of Prominent Placement
  
  Managing Pay Per Click (Podcast on eMarketing Talk Show)
  "This podcast resonated with the audience because I went into a lot of detail about which “levers” to pull, when managing pay-per-click, in order to reach various goals (such as increasing clicks or conversions).  I also included things to watch out for, how to measure your success, and more."
  
  
  
  Last but not least, I figured I'd toss my popular post into the ring:
• Liana "Li" Evans of Search Marketing Gurus
  
  Ten Tips for Getting out of Google Hell - (InformIT article)
  "This article hit an entirely different market than the normal reach of SMG, InformIT targets technologists, and this audience tends to not really understand search marketing as deeply as the normal Search Marketing Gurus' reader, that's why I believe it was so popular.  Many webmasters just can't figure out what's going on when they are stuck in "Google Hell", so this article really hit home with this crowd.  Subsequently it brings in a lot of readers to SMG as well."

SEO / SEM Meetup - November 15th in King of Prussia

By Li Evans

If you live in the southeastern Pennsylvania, southern New Jersey or Delaware area, or are going to be in the area on Thursday November 15, 2007, why don't you stop on out to the Fox & Hound at the King of Prussia mall starting around 6 p.m.!?  We've done a few of these before, and have had a bunch of fun and since we haven't gotten together in a few months, a bunch of us decided "why not!".

Our last few events were held at Bennigan's at the King of Prussia Mall, this time we're going to try out a new venue, the Fox & Hound.  The venue has pool tables, and a much more conducive environment to hand out cards & shwag, network and snack on some appetizers or dinner if you like all while have fun.  So come on out, bring your business cards, your shwag and your smile and have some fun with all the other SEO /SEM professionals in the area.

If you're interested, the details are below, drop a comment (especially if you want anything more information wise) if you are going to stop by! :)

WHEN:  Thursday November 15th, 2007 starting around 6 p.m.
WHERE:  Fox & Hound Pub & Grille  (King of Prussia Mall)
160 N Gulph Rd
King of Prussia, PA 19406
(610) 962-0922
Get directions

Facebook Becoming More Like MySpace, Google ... Awwh Heck & Everyone Else?

By Li Evans

Yesterday morning when I did my usual jaunt out to Techmeme, I was bowled over by the overwhelming amount of news about Facebook.  More than 1/2 the page of Techmeme was populated with stories written about Facebook's announcement of all its new "Ad" offerings.  From allowing companies to have their own pages, to the new "beacon", the blogosphere was swirling with different perceptions on what all this meant.

Later on in the day I co-hosted the Daily Search Cast with Danny Sullivan, and we got to talking about all this bally-hoo about Facebook again.  I really agreed with Danny, all this attention for what?  Really now - Facebook is redefining the advertising medium?  That's really a stretch.  Didn't search do that first?

When Facebook first launched it was a "darling" in the tech industry because if it's exclusivity.   It catered to high school and college students specifically, there were no ads and it was a lot "cleaner" than what you are presented with now.  Facebook stood out because it wasn't commercialized.  Members joining Facebook were the younger folks who were abandoning their MySpace profiles because of the mass influx of "adults" into their former playground and it's commercialization.

Women of Internet Marketing Wednesdays - Part 26

By Li Evans

Welcome back for another week of our weekly series, Women in Internet Marketing.  Did you know we're fast approaching the one year mark of the series?  Next month will mark that anniversary, and it's hard to believe this series is still going strong.  I want to give the audience a bit of a heads up, due to the holiday and my heavy travel schedule, it's likely there will not be editions on November. 28th or December 5th.  I might be able to pull together the 28th's edition, but if I can it'll be a surprise to you all!

Now, let me get moving onto our two fabulous ladies for this Wednesday's edition! Both of our ladies in this edition have been in the industry for well over 5 years.  One fell in love with Google Adwords, while the other found love with SEO copywriting.  One of our ladies is a well know face on the speaking circuit and considered a leader in the industry, while our other woman has taken on the amazing task of helping a new startup increase it's natural search traffic on a shoestring budget.  Today, let me introduce you to Heather Lloyd-Martin and Susan Urban.