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December 25, 2007

2008 Presidential Candidates' Online Marketing Strategies

By Li Evans

Presidentialcampaigns The 2008 Presidential Campaign trail is hotter than ever with two states (New Hampshire and Iowa) holding a primary and a caucus within the next two weeks.  With that in mind, I wanted to take a look at what each of the contenders were doing online when it comes to 4 areas of online marketing.

  • 2008 Presidential Campaign Blogging
  • 2008 Presidential Campaign Social Media Strategies
  • 2008 Presidential Campaign SEO Strategies
  • 2008 Presidential Campaign PPC Strategies

Last year I wrote a pretty popular post entitled "Barack Obama Doesn't Know What a Widget Is", and earlier this year another popular post entitled "Republican Presidential Front Runner Websites Leave A Lot On The Table".  I also covered the things you can't control such as 2008's Rogue Element - The Candidate Evangelist.  All of these types of marketing areas can affect a candidates perception to online world, both in good ways and bad ways. 

So now, a year later, how are they doing now?  Well I'm happy to say, Barack Obama now knows what a widget it, so do 99% of the candidates (hey there's always got to be one right?).  There's a lot of efforts going into the major social media sites.  MySpace, Facebook, Flickr & YouTube, seem to be the consistent favorites among the 2008 Presidential Candidates on both sides of the aisle.  There are definitely clear winners, and clear losers when it comes to knowing how to utilize networks, online communities and speaking to their captivated audiences.

Over the next week, I'm going to highlight 14 candidates 7 Democrats & 7 Republicans.  Totally an unbiased political opinion, purely from a online marketing view.  Will the Republican front runners still leave a lot on the table?  Has Hillary Clinton gotten over that Apple commercial spoof?  Did Dennis Kucinich's admission of seeing a UFO hurt him in the rankings?  Is Ron Paul, really the internet "phenom" he's been touted to be? How are the candidates fairing in Universal (Blended) Search?

Each day I'll be taking  a deep look at 1 Republican's site and 1 Democrat's site.   Here's the list I'll be drawing from, but not reporting on them in this order:

Check the Political Internet Marketing category for the updates as I post each analysis of the 2007 Presidential Candidates to this category .

Update:  1/4/08 Joe Biden and Chris Dodd announced they've dropped out of the campaign


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The 2008 Presidential Campaign article that I read here, is regarding the online marketing strategies that the candidates are gonna use. The blog will highlight and provide updates on the strategies b... [Read More]


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