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January 09, 2008


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Unfortunately, you are really clueless on where and when and what words the McCain campaign is buying. Try spending more time with a real evaluation.

On the contrary Mr. Frenchman, I've been monitoring "Republican Candidates" "CAndidates for PResident" "democrat candidates" and the names of the candidates themselves, as well as there derivatives. These are all pretty high volume terms which are driving traffic to the sites that are ranking (such as the NY Times, WSJ, etc.). McCain WAS purchasing on Mitt Romney and Rudy Guiliani however that was three weeks ago, when I started putting together the piece, McCain had ceased all PPC on those names in Google, and Google was the only place he was spending.

If he's since picked up again, good for him, smart move - but at the time of this review he wasn't.

Li Evans,

Perhaps you should visit my blog to see why I know slightly more than you do about where John McCain's search ads are. :-) We haven't stopped purchasing those names, you missed them.


Eric -
more to the point I didn't miss them, they didn't appear and weren't appearing at least during the times I was looking at them.

So what tells me (and should be a red flag to you as well) is that either your budget might be low and you need to up it because Google is scaling it back after it reaches a certain threshold or shutting it down all together, or you've got something going on with Geo-Targeting and you're turning off the Philly area. Most of the time I was looking later in the day EST and at night - and there were no McCain PPC ads on Google for Romney or Guiliani, only for McCain.

Also no ads for the other words I stated either.

I will take a look at your blog though :)


Believe me, I know why the ads shut off when they do and if you read some of the links on a post here when I got fired up at someone else (http://pardonmyfrench.typepad.com/pardonmyfrench/2008/01/sendtec-and-med.html)
you'll see that we have a strategy for these types of words and I was buying them long before anyone else.

I appreciate that fact that you answered my comment. Most people won't respond when they are confronted. Cheers.


Eric fair enough:)

now by your blog it seems you are just doing the PPC? is that correct? cuz man, what the hell possessed them to get rid of the social media buttons?!

I was liking this site back in December - thought everything was going great - online marketing wise, but it was like january 1 came and someone pulled the plug?

I do more than paid search for them, but not involved in the website. Believe when I tell you this, the folks that manage the site are the best in political marketing. They would not have pulled it if it was getting traffic.

Cheers and no hard feelings.


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