Fresh off the success of a awesome conference, SES London, my good friend Mike Grehan has some rather great news to announce. Mike's joining Acronym Media, based out of the Empire State Building in New York City.
Mike's taking on the position of Global KDM Officer, a newly-created senior executive position with worldwide management responsibilities. Mike's also been appointed to Acronym’s five-member Executive Board and given broad responsibilities to drive the Agency’s global growth and strategy development for key clients.
“I may be the first to have the KDM acronym in my title, even though I’ve always been ‘keyword-driven’,” Mike quipped. “The idea behind Keyword-Driven Marketing™ is elegantly simple yet powerful. Keywords are truly the basic building blocks of integrated marketing campaigns, online and offline. I share Acronym’s vision and will work hard to build upon Acronym’s already stellar reputation and breakthrough thinking.”
I normally don't post a lot about people moving from one company to another (it happens a lot in this industry), but Mike Grehan is probably one of the foremost people in search today and this is pretty big news. Mike's got his finger on the pulse of this industry like no one else I know, and thus I consider him a mentor as well as a good friend. Acronym and Anton have snagged one heck of an executive in Mike!
“We are thrilled to have Mike join our global team of search and keyword marketing experts,” said Anton E. Konikoff, Founder and CEO of Acronym Media. “Mike has been a leader in the industry for over a decade and I know he will be a terrific evangelist for our Keyword-Driven Marketing™ framework, with search at its core and keyword intelligence as the basis for decoding customer intent and crafting powerful messaging.”
Working for another of the world's foremost thinkers on keyword research, Christine Churchill of KeyRelevance, I couldn't agree more with Mike's quote. It's people like Mike & Christine that have really brought this industry forward, while also knowing what the fundamental building blocks are.
Congrats to both Mike and Anton ... maybe now that Mike's going to be in NYC a little more, I can finally get him down here to my hometown area here and take him on a tour of America's oldest brewery!
*(Picture on top right features (from left to right) Mike Grehan, Jon Myers and Christine Churchill)