SES New York: Igniting Viral Campaigns From a "Newbee" Perspective
Hi! I'm MarySue Eckstrom and I'm new to Search Marketing Gurus. I'm also brand new to the Search Marketing Industry so my blogging will be from a "novice" or "newbee" perspective.
My very first session I attended here at SES New York, was "Igniting Viral Campaigns". Of course when it was suggested I attend this session (by Li), I assumed my head would be "smoking" by the time I left the room! Much to my surprise, it was not! I actually understood most of the things the speakers were talking about.
The speakers for Igniting Viral Campaigns were:
- Bill Hanekamp, CEO, The Well
- Ed Kim, Chief Executive Officer, Red Bricks Media
- Fionn Downhill, CEO & President, Elixir Systems
- Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.
The things that I learned from Bill Hanekamp's presentation were:
- You don't have to spend a lot of money in social media, but the content is important.
- If you want people to talk about you, then give them a place to talk.
Example: Content (you write it), Comments (your visitors leave them)
Edward Kim was the next speaker and he spoke a lot about the "user revolution" and the tools his company has, along with speaking about Eric Jackson.
Fionn Downhill was a very interesting speaker to listen to. She talked about a lot of different online marketing strategies and tactics, such as blogs, forums, RSS feeds, press releases. Fionn said two things that really stuck in my head:
1) The Key is Free
2) You cannot control viral marketing, but you can enable it
The final speaker for this session was Conn Fishburn. What I took away from Conn's presentation was that all medial wants to be social. Humans are social animals. Companies & brand have always been part of the fabric of society and that basically social media is here to stay.
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