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April 28, 2008

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I agree, actually to truly account for search value we all need to not just look at 1 conversion. I like voicestar for phone call tracking.

The question I find is that clients have a hard time quantifying the value of each of those to help us get a more overall view.

Great article Li - conversion tracking is so important, it often seems to get overlooked in this rush towards social media though.

One useful tip for beginners is that you can track contact email links using Google Analytics. If you have a WordPress based site, Joost has built that into a plugin.

http://www.joostdevalk.nl/wordpress/google-analytics/

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