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July 28, 2008

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Great post Simon! You explain why, for $18 a month, we don't offer sentiment analysis with Trackur--it's just too hard to get right.

The key to any successful semantic search determining sentiment is: lets users employ a natural, conversational sentence structure to search. A score presented to show the overall sentiment for a keyword is not and will not accurately determine intent, sentiment, and accurate meaning!

A true Semantic Map technology MUST “understand” the meaning behind words, phrases, and idioms. Key words, words in proximity to one another, boolean connectors DO NOT WORK.

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