A few weeks ago I did one of our Online Marketing Tips Videos about "Why You Shouldn't Blog". This week I wanted to come back and circle around and cover some tips on "What It Take To Start A Blog". These factors are somewhat similar in nature to why you shouldn't blog, however it's covering different factors to consider when you are deciding whether to take that plunge into the blogosphere.
Are you dedicating enough resources for your bloggers to interact with the community? Are you considering letting your CEO blog? What if your blog's main voice leaves for greener pastures? That's all discussed in the video for today's episode.
Full Transcript After The Jump....
What Does It Take To Start A Blog Video Transcript
What Does It Take To Start A Blog?
For todays' episode we're going to take a look at whether or not your should blog. The things you should take a look at when you are deciding whether I should start a blog, whether its a corporate blog, business blog, communications blog or even a personal blog. What does it take to start a blog, and if I can have those things is it good enough for me to start a blog?
Planning Your Blog Resources, Look Beyond Just "Writing"
The first thing you want to take a look at is the amount of resources you have. The amount of resources just doesn't mean the amount of employees you have or the number of people dedicated to writing a blog. Those people also have to be involved in the community. They have to monitor your comments, they have to monitor your comments, they have to monitor your track backs, they have to go out and read in the community and be a participant in it, and that all takes time and resources and you need to plan for for those.
Being a part of the blogosphere you need understand who's linking to you, who you are giving links to and who you are giving props to. All that kind of stuff definitely takes time and needs to be alloted for in your resource count. So if you have enough resources that way, you probably are positive that you want to take a look at starting a blog.
Can You Deliver Fresh Content to Your Blog?
One of the other things you want to take a look at with looking at whether you want to start a blog or not, is if you can be timely and fresh with your information. Do you have to go through legal every time you write a blog post? If so is that going to hold up all the information that you have or is the information going to go stale? Or is your information always 3 weeks old every time you are putting it out? If it's not timely and fresh you not going to get the interested viewers coming out to your blog, and also coming out and seeing your blog every day, every week, or every month. Those types of things affect the timeliness and freshness of your blog.
Decide Your Blog's Topic (or Focus) Before You Start
The other thing you really want to look at to is the topic. The type of topic you want to have for your blog. And by topic I mean, is it going to be humorous, is it going to be serious, is it going to be basically looking at your industry, is it going to be newsworthy? These types of things really do matter when its a blog. It give a type of expectation to your audience of what they are going to expect, so they are use to you always being humorous, or having a fresh take on something, or pretty much a rebel without a cause, you want to make sure you are always keeping up that voice. That will keep your audience coming back because they like that kind of thing.
Who's Speaking On Your Blog? One Voice or Many Voices?
You also want to take a look at the voice that you have. The type of voice means, are you going to have one person blogging for you, three people blogging for you, is it always going to be your CEO, or is it going to be a mix mash of people contributing? That really has an affect on a blog. If your audience gets use to one person, and all of a sudden that person is gone, it's a big changeover for them. So you want to make sure you are planning out before you actually start your blog how many people area blogging for you and what type of voice your going to have.
Know and Understand Your Audience Before You Launch Your Blog
The last thing you want to look a is the audience. Who is Your Audience? Who are you trying to get to read your blog and who are you talking to? It is a lot different if you are talking to mom's who are raising their children as opposed to CEOs, or somebody in your industry. That gives you a way to understand what kind of voice you have, but its also way that you understand what kind of things you are writing for.
So those are your tips on why I should Blog or Why I shouldn't blog. For Tuesday's Tips in Online Marketing, I'm Li Evans of Search Marketing Gurus and KeyRelevance, and as always you can find a transcript of this video at SearchMarketingGurus.com. Stop back next week, we'll have another edition for you.