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October 21, 2008


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Social rank is an early attempt at assessing the influence an individual excerpts. Ideally, it should measure how many minds that individual can 'change', directly and via intermediaries, from any given social media contribution.

This is just as difficult as it sounds! Moreover, if you could even measure the social rank of an individual with respect to, say, new car models, this may have no bearing on their social rank in relation to new motorcycles, or indeed mobile phones say.

Social rank today is based on very tightly defined media and topic. Nevertheless, we have to start somewhere I guess.

I discuss the application of Social Web Analytics in more detail in the Social Web Analytics eBook 2008 if you're interested?


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