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January 30, 2009

Search Engine Strategies London!

By Li Evans

Ses-london-09 It's hard to believe that it's been a year already, since Mike Grehan of Acronym Media put together one of the best Search Engine Strategies events I've been to, but, the calendar doesn't lie, it's been a year.  Last year Mike had one heck of a program put together, new sessions, great speakers and some awesome keynotes.

This year looks to be no different, in fact it looks to be able to top last year in content that addresses the subjects that are relevant to what's going on in the industry now, globally.  Take for example the opening keynote, it's Matt Mason who's the author of The Pirate's Dilemma.  Now as some of you know I've got thing for pirate lore, so the title of that book immediately caught my attention when friend Whitney Hoffman of LD Podcast (great podcast for parents with children who have learning disabilities) first mentioned it to me, now the author is a keynote speaker at SES London - and no I don't expect him to dress as a pirate although and eye patch might be a cool touch. :)

What's cool about this book is that it touches on how the youth are really driving and changing trends and fads in the online world.  With these changes, its creating havoc in our worlds of marketing and business because none of these trends follow the old "norms" that companies have established.  Companies and marketers have to stop and rethink how they approach marketing online because of this, because "piracy" has become a new business model.

Mason-pirates Beyond the keynote by Matt Mason, there's a great lineup of sessions.  Some popular ones are returning from last year's lineup, and then there are new ones like one of the panels I'm speaking on with Greg Jarboe and Shari Thurow - Online Video Update - The Next Wave.  There's even a Orion Panel discussing where SEO goes next, and look who's on the panel - Brett Tabke, Jill Whalen and Chris Sherman, just to name a few.

Beyond speaking on the Video panel, I'm also speaking on Social Media and moderating the Podcast/Vodcast panel and a Site Clinic.  That site clinic will have Matt Bailey and Dave Naylor on it, I think that clinic is going to be fun, since you never know what site is going to be reviewed and what the panelists will help with.

So if you haven't signed up yet or you're on the fence, what are you waiting for?  Especially in today's economic recession, you need to get ahead of the curve, SES London can help you do just that!


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Li, is it your turn to bring the sock puppets to London, or am I supposed to do that? I forget.

I always learn something new when I'm on a panel with you. They must add a special "creative" ingredient in those Philly cheesesteaks.

I am so excited you guys will hear Matt speak! He is simply amazing and a great guy-and his book is simply remarkable. I got Brogan to read it, and now he is the penultimate pirate himself! Have a great time in London- stop by Hamley's (the great toy store) and Portobello Road for me :)

I missed this last year and have literally been counting the days to this one. I don't know why the UK is served so badly in this area because I guarantee you guys will get a great reception from my fellow Londerners. More of the same please (at least 2 a year maybe?)

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