It's with a lot of smiling this morning that I get to be the first place that has an interview with Mike Grehan about his new position with Search Engine Watch, ClickZ and Seach Engine Strategies (SES). (official announcement) Mike's taken on a whole new role leading some exciting changes for the next coming year as well as helping to shape the direction of the industry as one of the top minds on where not just search marketing is going, but the whole online marketing industry as a whole.
So lets hop right to it...(this is a two part interview that continues on Take It In-House)
Tell us about your new role with Incisive Media, SES, SEW, ClickZ
Mike Grehan: I’ll be carrying Matt McGowan’s suitcase while he’s traveling as well as acting as his bodyguard to keep him safe from his adoring fans at conferences…
And apart from that… Effectively I’m working with the content team to help shape us up for the future. These three powerhouse brands have been around for a while and have a great reputation. But as the industry changes, we must change with it. And not just react to changes but anticipate it and facilitate the online conversation.
Of course, I’ll be playing a much larger role with the conference on the speaking front, as well as regularly writing and blogging across all three brands. And then there’s the webcasts and the…
How has the search industry changed in the last three years?
Mike Grehan:I think the biggest changes revolve around less dependency on technical solutions in the way we had to provide for clients. Now it’s much more important to have a strong marketing strategy as well as some tech savvy.
How important has social media become?
Mike Grehan: Interesting that so many people in search are drawn towards this, so called “social media” when it requires an entirely different skill set. People like yourself who have a PR and marketing background (as well as being an excellent coder :) ) are more likely to succeed. As to how important it has become, go and ask the 250 million people at Facebook, they’ll tell you :)
This interview continues on Take It In-House.