It's been a few weeks without a Tuesday's Tips in Online Marketing Video so I pulled one that I hadn't yet posted to SMG. This week its all about tools, free tools for Bloggers and their blogs. Google's got three really great tools that any blogger can integrate into their blog to take it to the next level.
In today's video we'll discuss Google's Feedburner, Google Analytics and Google Website Optimizer. It's quick and to the point, and maybe it'll help you to decide to install one of these free tools to help improve your blog.
Free Blogging Tool Tips Video Transcript after the jump....
Free Blogging Tools - Video Transcript
Hi and welcome back to Tuesday's Tips in Online Marketing. I'm Li Evans of Search Marketing Gurus and Serengeti Communications. This week I've got tips for you, actually this week I've got tools for you, free tools. And they are great for bloggers. So lets get right to it.
Feedburner Helps You Keep Track of Subscribers & Promote Your Blog
Our first tip, our first free tool is Feedburner. Actually all of these tools are owned by Google now. Feedburner used to be owned by themselves and then they were acquired by Google, so they are now a Google property. Feedburner helps you keep track of who your subscribers are, how many subscribers you have, and what kind of feed readers are they using. Are different news services coming out and looking at your feed and then also it has a great little tool that allows you to see that your feed is right, that it is proper and that you have no bad code in there that will render your feed not readable. It also allows you to create little headline animators that you could put at the bottom of your emails or somewhere on your website to help promote the blog posts that you are putting in your blog.
Google Analytics Gives You Web Metrics Insight Into Your Blog Traffic
The next tip I have for you, the next free tool is Google Analytics. This one use to be owned by Urchin. Urhcin of course was bought by Google and now we have Google Analytics and its free. You can apply this to your website and you'll be able to see what kind of keywords are driving traffic, what paths are your people coming into your site taking, and what pages are producing the highest bounce rates. All of this is free information that you can have by just applying Google Analytics to your blog.
Google's Website Optimizer Helps You Create the Best Usability for Your Audience
Third and final free tool that I have for you this week is Google Website Optimizer. So rather than guessing whether or not your audience really likes this blue button or this green button, you can actually test whether the blue button gets you more or the green button gets you more. Google Website Optimizer allows you to optimize entire pages or just pieces of your pages. It's a really nice little tool that you can play with and you can tweak your site to the best possible user experience you think you have through this optimizing tool.
So those are your three tips, your three free tools if you are a blogger, for this week in Tuesday's Tips in Online Marketing. I'm Li Evans of Serengeti Communications and Search Marketing Gurus. As always you can find a transcript of this video at SearchMarketingGurus.com. We'll see you next time.