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October 18, 2010


This is spot on: "The very core of search marketing promises relevancy - the idea of listing relevant websites in accordance with what is being searched."

Not only does Google try and show relevant Organic results, they want to show relevant Paid results as well. Most traditional marketers don't understand why a better, more relevant ad gets to pay less than another untargeted, irrelevant ad for the same amount of clicks (or even more!). It's in everyone's best interest for the ads to be relevant.

It's all about conversions. You're definitely right about being relevant. Better marketing results with increased emphasis on relevant, targeted messaging that encourages a specific conversion step. Increased pay-per-click may result in increased impressions, but does not necessarily improve conversions.

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