Earlier this afternoon I was getting a little disheartened by some .... pardon the expression,.... lame ass marketers touting that everyone needs a Blog .. type promoting social media marketing. You know the type, they think they know social media because they have a blog and a twitter account. A friend of mine asked me to check out some links from some webinars that .. well frankly, some schmuck put together who thinks social media is about links from a blog directory. Pardon my candidness - but schmuck is about the best way to describe who presented the information.
For the record, like my respected pal Mike Grehan, I hate the term Social Media ... there's got to be a better term to explain this form of conversation/promotion/marketing.
With that all said, I set off then this evening to find a shredder. Yes, something as plain Jane and utilitarian as a shredder. See I got new checks, but the bank made an error and put the wrong number in the account area - so they sent me the correct ones. I also have a bunch of CDs I need to shred. Thus started my quest.
Of course I thanked him!
But .... me being me not only did I watch his review:
I did a search.
Look closely at what I have highlighted in red boxes (click image for larger view), it's all Shawn. Shawn's review ranks highly from the website I visited, not only that his YouTube VIDEO ranks highly. Followed by the OfficeDepot.com listing (highlighted by blue box). Funny thing - Shawn's link links right to the Office Depot product.
Now, If I wasn't such an in-depth internet user that I am, and as loyal to Staple as I am, I wouldn't have done a search on the Ativa™ DQ120D Diamond-Cut Shredder in Google to find alternate sources for this product. However neither Staples nor Amazon carry this product.
Point is, I trust Shawn - he's one of my followers on Twitter who actually holds conversations, I've met him in person, and he even runs a respected conference called Affiliate Summit. He's got authority in my book, a trusted authority. Add to the fact that he's ranking in Google for all this, I'm buying the Ativa™ DQ120D Diamond-Cut Shredder from Office Depot.
That's not just the power of Twitter, it's the power of a blog post review and video sharing - Social Media Marketing (by an Affiliate Marketer) in action.