Yahoo Canada's Head of Search, Andy Renieris takes time of from his SES Toronto expo floor duties to explain a bit about Yahoo's Search Monkey product. He also explains a bit about the promotions for the booth, including monkeys made out of balloons, playing Mario Cart and even eating some bananas!
Full video interview transcript:
Liana Evans:
Hi I'm Li Evans of Search Marketing Gurus and KeyRelevance here on the expo floor of SES Toronto. I'm at the Yahoo booth. You've guys got some monkey business going on here. Can you tell me a little about this Andy?
Andy Renieris:
We're monkeying around!
No, actually we're here to introduce Search Monkey to Canadian publishers. So Yahoo has just opened up their search index to allow publishers to alter their abstracts and titles of their search results. So what we are trying to do is open search up and let publishers determine what the best content to get into their search results.
That means you can introduce all kinds of content from video, images to ratings and reviews to improve the user experience but all improve the clicks to your site and attract those eyeballs in kind of the messy world of the search text environment.
Liana Evans:
Wow, that sounds really neat. And I think you are going to give the Yahoo group in California a run for their money for SES San Jose, because this is just a really cool booth.
Andy Renieris:
Yeah, we had to release the monkey, we had to get it out in Canada.
Liana Evans:
This is just really cool. You have Mario Cart here and people can come and play Mario cart with the monkey or Yahoo people. Did you play?
Andy Renieris:
I did, I did.
Liana Evans:
Did you win?
Andy Renieris:
No, the monkey beat me.
Liana Evans:
The monkey beat you. Well, I think you also.... oh bananas. They even have bananas, the theme is complete with bananas. So we've got the balloons, we've got the monkey, we've got Mario Cart, you know it's a fun time here at the Yahoo! booth.
So with that I'm going to sign off from the expo floor at SES Toronto. I'm Li Evans for Search Marketing Gurus and Key Relevance.
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