Liana Evans of SearchMarketingGurus.com interviews Joe Dolson at SES Toronto about accessibility and SEO issues for websites. Joe also gives his thoughts on the whole subject of SEO being Dead.
Full video interview transcript:
Liana Evans:
Hi I'm Li Evans of SearchMarketingGurus and KeyRelevance here at SES Toronto with Joe Dolson.
So Joe, tell me what did you think of Frederick's keynote this morning.
Joe Dolson:
Well Frederick's a very good speaker, he was very entertaining. I found his color choice on slides to be a little bit blinding. But certainly the injections of humor were very well recieved. The whole point of SEO is Dead that he emphasized repeatedly, is something I'm kind of getting tired of. Most people who talk about SEO is Dead, seem to skip the stage where they define what they mean by SEO. Sure there are aspects of SEO that are dead, but I don't know that there are many people who would flat out say the whole world of SEO is dead. So that got a little tiresome, but I think what he had to say was very valuable and certainly interesting.
Liana Evans:
Yes, and I think he really brought home the point that SEO really isn't dead. That hey there's a lot of stuff going on, that you still need to do the fundamentals. Its just more to the point that the some people who are saying SEO is Dead is because the way we use to do it, the ten blue links are gone.
Joe Dolson:
Yes, the late 90's is dead.
Liana Evans:
Yes, that's what's gone and that's what dead.
So tell me, you are a speaker here at SES Toronto, what are you speaking on?
Joe Dolson:
I'm going to be speaking on accessibility and the way it compliments SEO. I'm going to be specifically addressing a lot of the factors that are generally considered on page ranking help for SEO and which also provide a huge value to users with disabilities. Things like using HTML headings, using good link text. These are all things that just provide fantastic help for people with disabilities and obviously beneficial for SEO. A well constructed page is ideal for both spiders, which are very blind users and blind users.
Liana Evans:
So no totally Flash sites, right?
Joe Dolson:
Generally speaking, no. That's not generally necessarily an issue for the disabled, although most flash sites are very badly done. But its certainly a problem for search engine spiders.
Liana Evans:
So tell me a little about your company and what you do in your day to day business life.
Joe Dolson:
I'm a solo job. So I do a wide variety of things. I do a little design, a bit of development and a fair amount of consulting. I do consulting on accessibility and on SEO. I do a lot of work with SiteLogic Marketing with Matt Bailey, and I do work for Heather Lloyd Martin of Successworks, I doing a lot of accessibility and SEO consulting for them and for their clients. But my day to day work is a lot of development. Wordpress intensive development, tool development.
Liana Evans:
So you have a blog, what's your blog address?
Joe Dolson:
My blog address is JoeDolson.com/articles. I write on accessibility, SEO and usability... whatever comes to mind.
Liana Evans:
Ok, thanks Joe.
I'm Li Evans of Search Marketing Gurus and KeyRelevance signing out from SES Toronto.
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