Liana Evans of Search Marketing Gurus talks with Motoko Hunt of AJPR.com about SES Toyko which takes place at the end of October. Motoko also discusses how different the international markets are for online marketing, particularly in Japan and Asia, compared to the United States.
Full Video Interview Transcript:
Li Evans:
Hi I'm Li Evans of SearchMarketingGurus and KeyRelevance and Motoko Hunt.
I want to know what is going on in the world of search, internationally. You are the expert, you are one of the premier experts in this area. I'd like to give the audience a little taste of what's going on internationally in the world of online marketing.
Motoko Hunt:
In the world its really different from market from market. What's really come and really popular in the states, might not be the hottest thing in Asia. In Asia might have completely different online marketing going on. For example the search behavior is different. Mobile search is really hot in Asia. The social networking services, they have different completely sites in Asia as well.
Li Evans:
We were talking about that earlier about the different things with social networks. So what is hot in Asia social media wise?
Motoko Hunt:
For example blogging is really picking up, but the way that people use a blog to communicate with other people is different. Video sharing, too, YouTube is hot in Japan, too. But there is another site called Niko Niko Doga that's where people can type in comments on their video and share their comments with others who are watching that same video at the same time. Which is another way, different way of interacting with different users.
Li Evans:
That's really cool.
So SES, Search Engine Strategies is going to Tokyo and you are the chair and you are the chair. Do you want to talk a little about that?
Motoko Hunt:
Yes, definitely. We are going to Tokyo at then end of October this year. All the tracks will be spoken in Japanese, by the Japanese speakers. The sessions will be more focused on Japanese Markets and Asia Markets specific sessions.
Li Evans:
You really expect this to be a great turnout for Japanese businesses?
Motoko Hunt:
Yes, definitely. SES has been 4 years in the past, and we didn't have this last year. We've been getting all the feedback of when is SES coming back to Tokyo.
Li Evans:
What are the dates for SES Tokyo?
Motoko Hunt:
Dates are 28th and 29th of October (Motoko says 26th and 27th, the dates here in the transcription are correct), and for details we already have the Japanese site and English sites up on Search Engine Strategies' website.
Li Evans:
So if you go to SearchEngineStratigies.com you can check out the more detailed information for SES Tokyo. This is Li Evans of Search Marketing Gurus and KeyRelevance signing off.
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