September 08, 2009

Online Marketing Tips Video: Twitter Tips - URL Shorteners, Blogging & ReTweeting

By Li Evans

This week for our Tuesday's Tips in Online Marketing Video, I'm discussing some Twitter Tool that you can integrate into your strategy to get a better handle on what's happening with all those URL's you are tweeting out.

Full Twitter Tips Video Transcript after the jump....

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September 01, 2009

Online Marketing Tips Video: Free Blogging Tools

By Li Evans

It's been a few weeks without a Tuesday's Tips in Online Marketing Video so I pulled one that I hadn't yet posted to SMG.  This week its all about tools, free tools for Bloggers and their blogs.  Google's got three really great tools that any blogger can integrate into their blog to take it to the next level.

In today's video we'll discuss Google's Feedburner, Google Analytics and Google Website Optimizer.  It's quick and to the point, and maybe it'll help you to decide to install one of these free tools to help improve your blog.


Free Blogging Tool Tips Video Transcript after the jump....





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June 03, 2009

Online Marketing Tips Video: Online Reputation Management

By Li Evans

This week's online marketing tips video is all about online reputation management in social media and search marketing.  It's a little different look beyond just monitoring with Google alerts and buzz monitoring tools (the first tip).  Buy building relationships and loosing your grip, these tips can also help you with your reputation online.





Reputation Management Online Tips Video Transcript after the jump....

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May 26, 2009

Online Marketing Tips Video: Being Social in Social Media

By Li Evans

This week's Tuesday's Tips in Online Marketing video is all about how to be social in social media, especially if you are a company. These days it takes a lot more than just having a Twitter account or a Facebook page to be successful in social media! In this short educational video, there's 3 quick tips that companies can use to integrate into their social media strategies and be more social with a lot more success.

Full Being Social in Social Media Video Transcript after the jump ...

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May 12, 2009

Online Marketing Tips Video: Community Building

By Li Evans

Finally I'm back with our Tuesday's Tips in Online Marketing!

Today I decided to focus on Community Building in Social Media.  It's under 3 minutes, quick and to the point about 3 tips for helping to build the community around your blog, forum, or even networking group like those on Facebook or LinkedIn.  Enjoy!



Full Community Building Tips Video transcript after the jump ....


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March 18, 2009

Online Marketing Tips Video: Social Media Metrics - Measuring Success & Failures Part 2

By Li Evans

This week's Tuesday's Tips in Online Marketing is the 2nd part in the two part series on Social Media Metrics.  We're covering measuring ratings, reviews, retweets and more.  Complete with screen captures this time so you can see what exactly we're talking about in the tips.




Full Social Media Metrics - Measuring Success & Failures Part 2 Video Transcript after the jump....

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March 10, 2009

Online Marketing Tips Video: Social Media Metrics - Defining & Measuring Goals Part 1

By Li Evans

This week's Tuesday's Tips video is part one of a two part series discussing social media metrics.  How do you define what is a success, have you defined your goals?  These tips discuss some areas you can look to and measure to gauge your success or failure with your social media strategy.



Full Social Media Metrics - Defining & Measuring Goals Video Transcript After The Jump....

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March 04, 2009

Online Marketing Tips Video: Blogging & Gaining Subscribers

By Li Evans

I hope you can forgive me that this video is a day late.  It was made yesterday, I just ran out of time and energy to get it posted for you all.  Blame my 6 year old nephew if you must, he tuckered me out yesterday with playing in the snow and yes he didn't care it was only 15 degrees out. 

I've got three more blogging tips, to round out my tips on blogging.  Theses tips aren't as technical as last week's online marketing tips video, in fact anyone can implement these tips!  So check it out.



Full Blogging & Gaining Subscribers Tips - Video Transcript after the jump.



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February 24, 2009

Online Marketing Tips Video: Building Your Blog Audience

By Li Evans

After a little hiatus the Online Marketing Tips Videos are back! This week I'm discussing three tips that can help you build your audience a bit more around your blog and the community that forms around it.

Full Building Your Blog Audience Video Transcript After the Jump....

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January 14, 2009

Online Marketing Tips Video: Forum & Message Board Marketing Strategies

By Li Evans

Are Forums & Message Boards dead?  Hardly!  In fact according to Charlene Li's Groundswell, it's the 2nd most popular thing people are doing in social media (next to watching videos). 

Companies and their marketers need to be weary though entering into these unique areas of communication with their potential audiences, there are rules to be obeyed and honesty of who you are to be pronounced.  These three tips should help you start to build a solid strategy for working in forums and message boards.




Full transcript after the jump....

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