Search Marketing Gurus | Online Marketing Professionals Give Search Marketing Tips, Advice, Strategies & Tactics

Online Marketing Tips Video: 5 Easy SEO Tips to Optimize a Website

By Li Evans

This week, it's back to basics with our online marketing tips video. 

For this week's video, there's 5 easy to use, and implement, tips that webmasters, web site owners and marketers can implement to get the basics of search engine optimization (SEO).

Full transcript after the jump ....

Online Marketing Tips Video: Affiliate Marketing - Network Client Services verses Outsourced Program Management

By Li Evans

This week's Tuesday's Tips in Online Marketing is from SMG's Affiliate Marketing writer, Donna McCarthy. 

Donna's tackling the subject of whether companies should look to network client services or perhaps taking a deeper look at outsourced program management firms.  Donna discusses the pros and cons of each and what companies who are considering running an affiliate program to sell their products or promote their brands should look at when making their decisions about who should run their affiliate marketing program.

Full video transcript after the jump...

Online Marketing Tips Video: Why You Shouldn't Blog

By Li Evans

Last week's video was all about blog promotion.  This week I decided to take a bit of a different spin and offer of 4 tips on why you shouldn't start a blog.  There is a lot of excitement around launching a blog or the idea of a blog, but sometimes companies need a bit of a reality check before setting foot into the blogosphere. 

Full transcript after the jump....

Online Marketing Tips Video: Promoting Your Blog

By Li Evans

Right off the heels of Blog Potomac and SES Toronto where a lot of questions were about blogs and how to promote them, we have our Tuesday's Tips in Online Marketing.  In this edition I'm discussing some really easy, high level tips that anyone can use to help promote their blog.  From Feedburner to good old fashion word of mouth marketing, there are some simple tips you can implement to help promote your blog.

Full transcript after the jump....

Online Marketing Tips Video: Flickr Optimization

By Li Evans

It's Tuesday and it's time for our Online Marketing Tips Video of the week.  This week I'm discussing Flickr and optimization of pictures as well as the 90 second video clips that Flickr allows it's pro account users to upload.  In this video we look at optimizing titles, descriptions and tagging as well as joining groups and using Flickr Badges.  Check out the transcript to for some links to things on Flickr.

Full video transcript after the jump...

Online Marketing Tips Video: Business Tips for Twitter

By Li Evans

It's that time of week again, and this week, our Tuesday's Tips in Online Marketing is featuring some more Twitter Tips, but this time more geared towards how businesses can utilize Twitter in the best ways possible.

Even though Twitter does have it's issues, lately its been down time and really limiting requests, it definitely has begun to make it's way into the mainstream and companies and small businesses alike are looking for some tips in how to use Twitter.

We've also put in a new area in our navigation that features the videos each week, small descriptions with players from various video sharing sites out there, so check out the Online Marketing Videos page here at SMG.

Full video transcript after the jump....

Online Marketing Tips Video: Twitter Tips

By Li Evans

Wondering what the heck this Twitter thing is?  Mesmerized?  Is it a chat program?  This week's Tuesdays's Tips in Online Marketing explains what Twitter is and and some quick tips about how you can use it to help market your business.

Tips about how Twitter works, your profile, how to stay relevant and on topic with your followers and just what about those 140 characters are all discussed in this week's video.

Full video transcript after the jump....

Online Marketing Tips Video: Press Release Optimization

By Li Evans

Tuesday's Tips in Online Marketing is back with another video.  This week we're featuring some tips on how to optimize Press Releases for the web.  Got a press release?  Want to just slap that thing on a web page after you've emailed it out to over 100 media outlets?  Think again, at least if you want it to get somewhere in the search engines.

Full Transcript after the jump...

Online Marketing Tips Video: Conversion Types - Engagement, Lead Generation, User Signups, & Contributions

By Li Evans

This week's Tuesdays' Tips in Online Marketing Video is the 2nd in the 2 part series (Conversion Types, Part 1) focusing on discussing the different types of conversion types that you can track and measure the success of your online marketing efforts.  Whether its offline driving online traffic, viral campaigns, word of mouth marketing efforts or even PPC or SEO, these are types of conversions worth paying attention to, if you want to gauge and monitor the success or failure of your efforts.

Full video transcript after the jump....

Online Marketing Tips: Conversion Types - Purchase, Email Sign-ups, Time on Site, & Page Views

By Li Evans

Last week Brian presented our Tuesday's Tips in Online Marketing and spoke about Web Metrics for your website.  I'm back this week with our next edition of Tuesday's Tips in Online Marketing, taking that web metrics theme a little further by bringing the post about Conversion Rates I did to video.

This will be a two part series, this week I discuss 4 types of conversions you can track for your website.  Keep in mind, different types of websites will want to track different types of things, so not every conversion type discussed is something every website will want to track and measure.

Full video transcript after the jump....