Yesterday was probably one of the most exciting days of this year, if not the past 4 when it comes to the possibilities of emerging media being pushed to the forefront and actually being a factor in something very important in not just our nation's history but quite possibly world history. Yes, the United States elected its first African American president, but it also elected its first president to utilize technologies beyond email or a cell phone to office to just raise campaign donations.
Barack Obama is the first "Social Media President" in history. He's the first one to understand and harness the power of sharing and communicating through social media platforms to not only get out his message, but to energize a group of Americans into action. Of course it wasn't just Barack alone, it was his campaign team that focused in and realized the power and reach utilizing different aspects of web technologies could bring them. It wasn't just one social media site used either, it was everything working in conjunction with one another, complementing each other and promoting the same singular message of the Change that can happen if people on these sites helped to elect Barack Obama president of the United States of America.
One of my sources on the inside told me that it was some of the people who were on Dean's 2004 campaign team that came in and built upon what they knew, and that doesn't surprise me in the least. Not only did they learn the power of the infamous "Dean Scream" hitting YouTube, but they learned the power of fundraising and brought that to the Obama campaign, improved on it and turned it into a finely tuned machine. So much so that the majority of Obama's donations came from donors giving $200 and under.
So what kind of technology did Obama use? Let's take a quick, deep look at what was implemented.